Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
AI Won’t Take Your Job—But Someone Using It Might!

AI Won’t Take Your Job—But Someone Using It Might!

Photo by Pavel Danilyuk “The toothpaste will never go back into the tube,” said Jon Leland, Media Innovator & Creativity Catalyst, during NISM’s Empowering AI Trends for Social Media Marketing webinar. Regarding his toothpaste statement, he also mentioned that “AI...
It’s No Magic Trick, It’s Just Your Effective Action Plan!

It’s No Magic Trick, It’s Just Your Effective Action Plan!

Photo by Tima Miroshnichenko In today’s day and age, social media marketers can find themselves buried under what seems to be piles upon piles of never-ending work. Keeping up with the demands of publishing content for your own business or company can be incredibly...
Is Your Content Appealing? Don’t Forget Strategic, Tailored, and Targeted Content

Is Your Content Appealing? Don’t Forget Strategic, Tailored, and Targeted Content

Photo by airfocus In the giant realm of social media, every brand and content creator is vying for attention. When someone new visits your profile, you have a small amount of time to impress and show them value before they either follow or click off. Making an impact...
4 Popular Social Media Marketing Tips That Just Don’t Work

4 Popular Social Media Marketing Tips That Just Don’t Work

Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn’t work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There...