7 Tips for Creating an Integrated Content Calendar

7 Tips for Creating an Integrated Content Calendar

Which sounds more exciting – planning your content for the next 6-12 months or planning a beach vacation? Okay, maybe that isn’t a fair match up, but creating a content calendar can be a fun, satisfying practice that sets you and your team up for success.  And yes,...
5 Ways to Create Content that Connects

5 Ways to Create Content that Connects

Ever wonder if the content you are posting is being read? And, do you find yourself curious if the content you are putting out there is not only being read, but also having an impact on your organization? In today’s digital world, each of us probably receives...
4 Ways Small Businesses Can Use Social Media to Their Advantage

4 Ways Small Businesses Can Use Social Media to Their Advantage

From that little German bakery in Minneapolis that reminds me of my time studying abroad to that small specialty store that always has the coolest gifts for my friends, I just love supporting small businesses. There’s something to be said for the challenging work it...
6 Tips to Help You Further Your Brand on Social Media

6 Tips to Help You Further Your Brand on Social Media

To really stand out on social media, your business has to do more than fill your platforms with product stats and bland content. Customers want to connect online through stories that feel authentic and unique. They want you to engage with them. They want to see...
What I learned at MN Blog Con 2017!

What I learned at MN Blog Con 2017!

One of the presenters at MN Blog Con, Donna Hup, related a story of bloggers floating down the Chicago river on a tour of Chicago architecture: all wrote posts, all were very different. Thus, this post is a take on Saturday’s events at Concordia, but a very personal...