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Building Belonging: The Power of Empathy in Social Media Marketing

Building Belonging: The Power of Empathy in Social Media Marketing

by Alexis Barth | Sep 23, 2025 | Community, Community Management, Strategy

Featured image by Keira Burton In today’s crowded digital landscape, where brands compete for likes, clicks, and conversions, the real differentiator isn’t just eye-catching visuals or clever hashtags; it’s empathy. Social media communities thrive when brands stop...
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

by Kassity Lee | Aug 7, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

by Robbie Schneider | Apr 10, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
Can Two-Way Conversations Help Build Your Brand?

Can Two-Way Conversations Help Build Your Brand?

by Taylor Munghia | Jan 28, 2025 | Career, Community, Community Management, EduSocial Blog, Strategy, Tools

Photo by: Miguel Á. Padriñán What is so vital about two-way conversations? In short, two-way conversation is the communication between an organization and its customers, which increases the organization’s awareness and forges genuine connections with customers....
For Whom The Bell Trolls: Dealing With Online Trolls

For Whom The Bell Trolls: Dealing With Online Trolls

by NISMadmin | Dec 26, 2024 | Community Management, EduSocial Blog, Strategy

How often do you see negative comments online? It’s everywhere you look, from your favorite YouTubers’ comment section to your favorite music artist’s Instagram. With its animosity factor, the internet serves as a breeding ground for trolls. You don’t know...
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