Memes: Are They Right or Wrong For Your Business?

Memes: Are They Right or Wrong For Your Business?

If you opened this article, there’s a good chance you fall into one of two categories: You either love and regularly post memes as part of your social media mix, or you have no idea what a meme is and you’re hoping to learn more. Whichever category you fall in, this...
Reconsidering the Review Route – The Where, When, and How of Online Reviews

Reconsidering the Review Route – The Where, When, and How of Online Reviews

Photo by rawpixel on Unsplash Asking for online reviews oftentimes stresses people, for a number of reasons. They don’t want to seem incompetent, they don’t want to get negative reactions or, the worst of all, somebody might answer “no”. When seeking reviews, asking...
Crisis Communication Best Practices

Crisis Communication Best Practices

Time-sensitive. Not planned. Stressful. These are a few words that come to mind when I hear the term “crisis communications.” No matter what type of organization you work for or even if you own your own business, chances are you’ve experienced a time-sensitive,...
Reconnecting with Reviews – Why we need reviews in our online portfolio

Reconnecting with Reviews – Why we need reviews in our online portfolio

Online reviews have become a part of everyday purchase decisions and social media interaction. Still, business owners and companies have a hard time with reviews. The potential pitfalls and not too obvious numbers of returns make it hard to see the benefits. Although...
Hired Guns: Avoid Shooting Yourself in the Foot

Hired Guns: Avoid Shooting Yourself in the Foot

One of the first milestones in a growing business occurs when the owner realizes that she cannot do it all herself.  Congratulations if it’s time to grow! But take heed, owners: how you choose to grow can have a serious impact on your pocketbook. Rather than wade into...