January 30, 2018

Gaming and Simulations in Digital Marketing Education

Experiential learning is a key component in many of the classes I teach both on-ground and online at The College of St. Scholastica and as…

January 23, 2018

Influence at 20, 40 & 60

It’s amazing how many people tell me they feel like they aren’t heard by their employers. My 20-something students claim they are undervalued and overlooked…

January 11, 2018

Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course,…

January 9, 2018

3 Must Have Tools for Remote Social Media Management

There are so many marketing companies that are hiring remote social media managers – it’s almost frightening. Finally, everyone is jumping on the social media…

January 4, 2018

Instructor Highlight – Dr. Jennifer Pollard, SMS

The team at the National Institute for Social Media (NISM) is excited to introduce you to one of our newly certified instructors, Dr. Jennifer Pollard,…

December 28, 2017

What’s the difference between a strategist and a fortune teller?

I would imagine fortune tellers see an increase in business at the end of each year. It tends to be when most of us stop…

December 19, 2017

Stay Green in 2018!

I patiently waited as the pear sitting on my kitchen counter turned the perfect shade of yellow. As I cut into it, my excitement turned…

December 14, 2017

Social Relationships will Fuel Change in 2018

What’s your goal for 2018? “Focus” is a good word to describe how I will approach my personal goals. I am an Assistant Professor teaching…

December 7, 2017

Asking the Magic 8 Ball – Stepping into 2018

Making plans for the upcoming year, and sometimes even just for a week, can feel like an impossible task. At times it is hard to…

December 5, 2017

Professional Goals and Predictions: NISM’s December Blog Series

We received such great feedback about our #AllHallowsReadNISM series (October’s blog posts about the marketing mistakes that scare our SMS community), we decided to try…

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