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Personas and Their Importance in Social Media When I first read about the National Institute for Social Media’s plan for #AllHallowsReadNISM and the question that…
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The thing that scares the bejeezus out of me is a person posting on social media who is not nice or intends to cause some…
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Every year, Neil Gaiman encourages us all to “give someone a scary book” to celebrate Halloween. You can join Neil by sharing your favorite scary…
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In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most…
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One of the first milestones in a growing business occurs when the owner realizes that she cannot do it all herself. Congratulations if it’s time…
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Last month, I reflected on the topic of strategic alliances in social media and found that it was difficult to incorporate all of my inspiration…
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Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview…
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My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912,…
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I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker…
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When you have brand presence on different social networks, you want to have thousands of followers. The more the better. But as fast as you…
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