Creative Commons: What It Is and How It Can Benefit You

So, you just wrote a great blog post or made a video and now you need something else to spruce it up. Where do you go? Can you use any old image or song you find on the web? Probably not. So many people make the mistake of using what they can find easily and this is...

It’s All About Engagement: An Interview with YouTube Expert Derral Eves

YouTube’s gotten a lot of attention lately with PewDiePie’s separation form Google and Disney. It made us wonder: What advice do YouTube experts have for our social media strategists? We all know video is critical to the success of any social media campaign, and...

Social Media Crisis Management: Is Your Organization Prepared?

When thinking of a crisis we often think panic and chaos. It’s true that these things happen and that will never change. It’s part of our landscape. We live in an ever-changing world with a non-stop news cycle and social media that doesn’t take a break. When a crisis...

The UnTroll: Identifying Mistakes Without Being a Jerk

As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social media. Why do so many people look so hard for opportunities to criticize others? Does the anonymity of social media – perceived...

New Leadership at the National Institute for Social Media Answers the Call for Professional Standards

For Immediate Release: January 11, 2017 New Leadership at the National Institute for Social Media Answers the Call for Professional Standards Jennifer Radke, CEO, reveals new product offerings and updated Advisory Committee MINNEAPOLIS – Now under new leadership, the...

Check Off Your First 2017 Resolution This Week

I’ve enjoyed working with the National Institute of Social Media immensely lately. We’re putting out a series of new books in 2017 to help social media marketing professionals prep for the Social Media Strategist exam (and a career in social media in general) and the...