5 Reasons To Recruit A Social Media Manager For Your Business

5 Reasons To Recruit A Social Media Manager For Your Business

Regardless of what you may have thought before, social media marketing is more important than ever. People underestimate the importance of social media management and social media today since they believe they can live without it, only to find out later that they...
NISM Intern Wrap Up: Joseph Scalzo

NISM Intern Wrap Up: Joseph Scalzo

This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....
SWOT Analysis: The Swiss Army Knife of Analytical Tools

SWOT Analysis: The Swiss Army Knife of Analytical Tools

Image from Pixabay “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”  Abraham Lincoln knew the importance of researching and developing a wide context before important decision-making. So today, instead of worrying that our...
What Is More Powerful? Organic Or Paid Search To Grow Your Brand?

What Is More Powerful? Organic Or Paid Search To Grow Your Brand?

Photo by Firmbee.com One of the hardest challenges for a marketer is figuring out what steps to take to start building a brand. Overseeing a business’ reach and growth can be intimidating to anyone. Should you focus on specific keywords on your site, or should you pay...
Can European Privacy Law Affect USA Business?

Can European Privacy Law Affect USA Business?

Did you know? ChatGpt was unavailable in Italy for about a month and Meta was recently fined $1.2 billion, as each company did not comply with GDPR.    What is GDPR?  The General Data Protection Regulation (GDPR 679) is the toughest privacy and security law in...
AOU Creative Group Joins the List of SMS Certified Agencies

AOU Creative Group Joins the List of SMS Certified Agencies

The National Institute for Social Media is proud to announce that the AOU Creative Group has earned the NISM Certification Agency Badge. Agency certification signifies a commitment to the professional development, education, and certification of its employees. Team...