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Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict

Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict

by Kassity Lee | Nov 20, 2025 | Career, Community, Strategy, Tools

Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
Deliver Your Marketing Campaign On Time and On Budget By Hiring the Right Vendor

Deliver Your Marketing Campaign On Time and On Budget By Hiring the Right Vendor

by Alexis Barth | Nov 18, 2025 | Career, EduSocial Blog, Strategy, Tools

Photo by Amina Atar Hiring the right vendor can make or break a project, especially when deadlines, budgets, and brand reputation are on the line. Whether you’re launching a website, planning a social media campaign, or designing new branding, your success depends on...
Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise

Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise

by Liliana Marquez | Oct 28, 2025 | Community Management, EduSocial Blog, Strategy, Tools

Featured image by Artem Podrez   Why TikTok Matters TikTok has quickly evolved from dancing and lip-syncing videos. Over the years, the United States has had an on-and-off relationship with TikTok. Earlier this year, we all expected TikTok to be banned, which put...
Why Instagram Reigns Supreme for Building Brand Communities

Why Instagram Reigns Supreme for Building Brand Communities

by Kassity Lee | Oct 21, 2025 | Community Management, EduSocial Blog, Strategy, Tools

Featured image by Kindel Media If you’re looking to build a thriving brand community, Instagram is likely your best bet, and it’s not just because it’s trendy. With over 2 billion monthly active users and a platform average engagement rate of 2%, Instagram combines...
The Blueprint for Successful Social Media Projects

The Blueprint for Successful Social Media Projects

by Alexis Barth | Oct 16, 2025 | EduSocial Blog, Strategy, Tools

Featured image by RF._.studio _ Running a social media campaign might sound simple: create some content, schedule a few posts, check the analytics, and you’re done, right? Not quite. Behind every successful campaign is a solid plan, a clear process, and a team that...
Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers

Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers

by Chris Bretschger | Oct 7, 2025 | Community, Community Management, EduSocial Blog, Strategy, Tools

Photo by Samsung Memory US Today’s customers have a lot of decisions to make when deciding which businesses to engage with. They’re constantly inundated with pop-up advertisements and influencer videos eager to direct them to new products and services. Because of...
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