Stop Feeling Stuck: The Power of Action Plans for Students and Young Professionals

Stop Feeling Stuck: The Power of Action Plans for Students and Young Professionals

Featured image by Vlada Karpovich If you are currently reading this, chances are you are feeling a little stuck– or you’ve at least felt that way before. Most of us have been at a point where we feel like we are constantly busy but somehow never really getting...
Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win

Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win

Featured image by Mizuno K Picture this: your product gets casually mentioned by a mega-influencer. Suddenly, your brand is trending, your social mentions are exploding, and your product searches are skyrocketing. Every marketer dreams of this moment. But when...
Can You Post That? A Social Media Marketer’s Guide to Likeness Rights

Can You Post That? A Social Media Marketer’s Guide to Likeness Rights

Featured image by Arnav Pratap Singh Have you given much thought to your likeness rights? If not, imagine this: You’re driving down the highway when a billboard catches your eye. It’s an ad for a fancy new restaurant, nothing unusual. But then you do a...
Building Meaningful Online Communities on LinkedIn

Building Meaningful Online Communities on LinkedIn

Featured image by Ono Kosuki Among Social Media Marketers, social media marketing is also known as “many-to-many” marketing. Meaning that marketers do not hold much control…people do. Social media was not originally created for brands to market themselves. Since their...
The Only Equipment You Need to Start Doing Video for Your Business

The Only Equipment You Need to Start Doing Video for Your Business

Most people overcomplicate video.  They buy fancy cameras, multiple lights, expensive microphones—and all of it ends up sitting in a closet because the setup takes too long to use consistently.  The truth is much simpler: you only need one thing to start creating...
Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict

Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict

Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...