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AI Won’t Take Your Job—But Someone Using It Might!

AI Won’t Take Your Job—But Someone Using It Might!

by Sam Cuellar | Apr 15, 2025 | Career, EduSocial Blog, Strategy, Tools

Photo by Pavel Danilyuk “The toothpaste will never go back into the tube,” said Jon Leland, Media Innovator & Creativity Catalyst, during NISM’s Empowering AI Trends for Social Media Marketing webinar. Regarding his toothpaste statement, he also mentioned that “AI...
30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

by Robbie Schneider | Apr 10, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
Crafting the Perfect Social Media Job Title

Crafting the Perfect Social Media Job Title

by Amy Jauman | Apr 8, 2025 | Career, Community Management, EduSocial Blog, Strategy

Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
TikTok’s U.S. Saga Continues

TikTok’s U.S. Saga Continues

by Sarah Morris | Apr 4, 2025 | Crisis Communications, EduSocial Blog, Press and Media, Strategy

Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Joseph Scalzo: My Experience as an NISM Intern

Joseph Scalzo: My Experience as an NISM Intern

by Joseph Scalzo | Apr 1, 2025 | Career, Community, Self-help, EduSocial Blog, Strategy

Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Media Monitoring 101: Negative Publicity

Media Monitoring 101: Negative Publicity

by David H Lasker | Mar 25, 2025 | Crisis Communications, Press and Media, Strategy, Tools

Image Source Understanding Media Monitoring for Negative Publicity  In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
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