When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company’s mission to provide...
Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...
VoIP (Voice Over Internet Protocol) is rising in popularity for enterprises and small businesses alike. In the text below, we’ll go through how you can use VoIP to increase sales. You’ll also learn about the top phone providers like RingCentral and its competitors,...
