Photo by Karolina Kaboompics Arguably the most important aspect of marketing is finding out who to target. You can have an amazing online presence but if it is with the wrong segment of people, it will not perform as well and will not result in sales for your company....
Imagine you’re walking down a busy street in Brooklyn, New York, on a busy and rainy morning. As you walk to your social media marketing job, you bump into someone tall who is wearing an oversized black hat, paired with a long trench coat. They don’t know your...
Photo By: Melanie Deziel When researching your brand or product’s target market, you must know what types of consumers you influence. This is directly correlated with the positioning that your brand settles into. From a consumer perspective, it helps to know what...
Photo by Solen Feyissa Writers, teachers, and marketers have been following the evolution of creative AI closely. In writing groups, you’ll hear that it’s producing poor quality content and yet still limiting or eliminating writing jobs. In education, the AI...
Photo by: Maksim Goncharenok Are you aware that A/B testing your social media ads can save you both time and money while increasing your marketing campaign’s effectiveness? What is A/B Testing? When running A/B tests for your marketing campaign, you essentially use...
Flight cancellations. Hospital surgeries put on hold. Workers unable to do their daily tasks. Chances are high that your Windows device or the device of a business you frequent, were one of the 8.5 million affected by the CrowdStrike IT global outage. In today’s...
