Photo by Anna Nekrashevich Getting your brand seen by more people is an important goal to have. After all, the more exposure your business has, the more likely you are to bring in new leads and convert new business. But deciding how to make this happen isn’t always...
If you work on a small or low-budget social media team, Canva is a tempting option for graphics and video work. After all, the price can be right (free for many features), and it’s accessible via phones and desktops. But is Canva the all-inclusive wonder that we...
Photo by Tima Mirochnichenko If you are hiring for a job in social media, it may seem smart to copy and paste a similar position description another company is using to recruit for your open role. A lot of companies have the same types of jobs and the basic skills are...
Photo by Pavel Danilyuk “The toothpaste will never go back into the tube,” said Jon Leland, Media Innovator & Creativity Catalyst, during NISM’s Empowering AI Trends for Social Media Marketing webinar. Regarding his toothpaste statement, he also mentioned that “AI...
Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
