Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as ‘the plastics’...
How to Create and Integrate a Social Media Policy (and Why You Need One)

How to Create and Integrate a Social Media Policy (and Why You Need One)

Photo by fauxels You’ve seen the articles. An employee is fired for badmouthing their employer on X or someone got the company in hot water by disclosing a customer’s private information.  Social media can be an excellent tool for growing your brand’s online presence...
Social Media Governance Strengthens Your Online Presence

Social Media Governance Strengthens Your Online Presence

Photo by fauxels For many organizations, strengthening their online presence is critical for fulfilling their mission. With an ever-expanding online marketing sphere, adopting formal guidelines around social media governance should be at the forefront of business...
Impacts of Generative AI for Social Media Marketing

Impacts of Generative AI for Social Media Marketing

The integration of cutting-edge technologies is reshaping the way businesses engage with their audience. One of such transformative forces is Generative Artificial Intelligence (Generative AI), a technology that holds significant promise for social media marketing...
Understanding Employee Advocacy on Social Media

Understanding Employee Advocacy on Social Media

Photo by fauxels Employee advocacy on social media refers to employees promoting and representing their organization on their personal social media accounts. In organizations where employee advocacy is supported, employees willingly share and endorse company stories,...
How European GDPR Can Help in Boosting Digital Trust

How European GDPR Can Help in Boosting Digital Trust

Can I truly trust a company or organization when I share all my data with them? Will they use it responsibly, or might they share it with numerous partners and clients, bombarding me with unsolicited emails, offers, and proposals? These are questions that users find...