The Resurgence of QR Codes

The Resurgence of QR Codes

Left for dead about ten years ago, the QR code has made a strong comeback, largely in part, due to the pandemic. Did you know that QR codes predate social media and smartphones? In fact, they came into being around the time the World Wide Web, and the internet started...
What Is BeReal and Why Is It Popular?

What Is BeReal and Why Is It Popular?

The “Time to BeReal” alert has become a popular notification that teenagers receive regularly on their phones. When the notice appears, there is a two-minute countdown for individuals to take a selfie and photograph their surroundings using their phone to...
Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation

Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation

People use social media for so much good. For example, they keep in touch with loved ones and develop new friendships. Businesses market and sell their products while strengthening their brand reputations and customer relationships.  Social media is also one of the...
Is Social Media Marketing Taking Over Traditional Marketing?

Is Social Media Marketing Taking Over Traditional Marketing?

Marketing continues to evolve and mold itself into changing shapes with technological advancements. Social media marketing is one of the fundamental marketing tactics today that help businesses foster deep relations with their target audience and create a lasting...
How the Healthcare Industry is Harnessing the Power of Social Media

How the Healthcare Industry is Harnessing the Power of Social Media

Social media affects virtually every industry in our world today. Healthcare is no exception. As social media usage continues to climb and shows no signs of letting up, more and more healthcare professionals and organizations are adopting social media as a core...
YouTube Video Ads: How to Capture Attention in the First 5 Seconds

YouTube Video Ads: How to Capture Attention in the First 5 Seconds

With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer’s attention. For businesses, advertising on YouTube provides an excellent opportunity to connect with...