Photo by Volodymyr Hryshchenko Did I google if batchworking was one word or two? Yes. Am I ignoring what Google says? Also yes. This is because I believe the definition of batchworking means getting a bunch of work done in a batch of time, limiting distractions, and...
Photo by Felipe Santana Holiday posts are everywhere on social media, and often we ignore them. Meant as a way to bring us together outside of the usual grind, holiday messages can seem dull and generic in comparison to other posts. Yet, there is a way to enliven what...
Photo by Alexander Suhorucov Have you ever really thought about why creating content that others want to engage with and share with their audience is so desirable? Sometimes we get so focused on the terminology and the measurement, we don’t think enough about why it...
Photo by Element5 Digital As the primaries tick by and we edge closer to the 2024 general election, social media marketers are bracing for an unprecedented year. The use of AI, heightened emotions, and evolving platform landscapes will test our abilities to evolve...
Photo by Gustavo Fring Case studies provide a unique opportunity to move beyond theory and delve into real-world strategies. Today, we’re exploring a case study focused on brand visibility and lead generation. Before we dive into the specifics, let’s...
Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...
