YouTube Video Ads: How to Capture Attention in the First 5 Seconds

YouTube Video Ads: How to Capture Attention in the First 5 Seconds

With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer’s attention. For businesses, advertising on YouTube provides an excellent opportunity to connect with...
How to Optimize Your Google Ads Campaign

How to Optimize Your Google Ads Campaign

A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it’s essential to keep your...
Should You Keep Copywriting In-House or Outsourced?

Should You Keep Copywriting In-House or Outsourced?

Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable.  As a business owner, it’s your responsibility to either master a skill or outsource it to someone...
How to Become Top-of-Mind with Consumers

How to Become Top-of-Mind with Consumers

“My business isn’t busy during ‘x month’ so we are not going to manage social media or do much marketing during that time.”  Experts within the marketing & advertising world hear the above statement many times from clients throughout...
3 SEO Tools You Should Know About

3 SEO Tools You Should Know About

Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...