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Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

by Kassity Lee | Aug 28, 2025 | Crisis Communications, EduSocial Blog, Strategy, Tools

Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....
Behind the Posts: A Look Back at My NISM Internship

Behind the Posts: A Look Back at My NISM Internship

by Cassandra Hultgren | Aug 26, 2025 | Internship, Career, Community, Self-help, Community Management, EduSocial Blog, Strategy

When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing.  But...
Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

by Marianne Hynd | Aug 21, 2025 | Crisis Communications, Strategy, Tools

Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
The Ethics Of Text Message Marketing In A Social Media World

The Ethics Of Text Message Marketing In A Social Media World

by Andrew Davis | Aug 19, 2025 | Community Management, EduSocial Blog, Strategy

Photo by Andrea Piacquadio With the use of social media and text messaging, many people live in a real-time updates world. Consumers can shop from social media platforms, make purchases, and receive text message updates without having to change platforms or devices....
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

by Kassity Lee | Aug 7, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
To Boost or Not to Boost? 5 Things To Consider Before Posting

To Boost or Not to Boost? 5 Things To Consider Before Posting

by Cassandra Hultgren | Aug 5, 2025 | EduSocial Blog, Strategy, Tools

Photo by Kanhaiya Sharma If you’ve been running a business social media account for any length of time, it’s likely you have seen the “boost post” button pop up on your screen. If you’re just starting out, or even if you have been posting for a while, it might seem...
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RECENT POSTS

  • Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them
  • Behind the Posts: A Look Back at My NISM Internship
  • Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

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