4 Popular Social Media Marketing Tips That Just Don’t Work

4 Popular Social Media Marketing Tips That Just Don’t Work

Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn’t work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There...
Creative Commons: A.K.A. a Content Creator’s Dream Come True

Creative Commons: A.K.A. a Content Creator’s Dream Come True

As social media creators, borrowing content is a big part of the game. Looking back on the work I’ve created, some of it is completely organic. However, a large part of my content uses borrowed media to some extent. From photos to videos to music and more, I’ve had a...
Strategic Planning: What Is It Good For?

Strategic Planning: What Is It Good For?

Photo by fauxels Have you ever wondered what businesses and organizations use strategic planning for? The gist of these awesome plans is that they can lead to the success and growth of your brand. Who wouldn’t want that? Read on to learn more about the fundamentals...
What Can Your Brand Learn from the User-Focused Ad Campaign of Spotify Wrapped?

What Can Your Brand Learn from the User-Focused Ad Campaign of Spotify Wrapped?

Ad campaigns can influence a consumer’s perception of a brand. Most marketers make the mistake of trying to create an ad campaign that is focused on how the ad campaign can benefit the brand. Although this should be a component in your idea generation, it isn’t the...
Top 10 AI Tools in Marketing

Top 10 AI Tools in Marketing

Photo Source In today’s digital world, building a career, gathering knowledge, and growing professionally has never been easier–and more exciting. Since the arrival of Generative Artificial Intelligence (AI) in 2022, we’ve seen a shift in how industries operate,...
Managing a Project That Has Taken a Turn For the Worst

Managing a Project That Has Taken a Turn For the Worst

Photo by Yan Krukau Imagine you have planned the perfect cookout to kick off summer. Your grill has a brand-new gas tank, you’ve tied dozens of water balloons, and the patio looks spotless. Then, all of a sudden, it starts pouring. All of your grumblings against the...