Online reviews have become a part of everyday purchase decisions and social media interaction. Still, business owners and companies have a hard time with reviews. The potential pitfalls and not too obvious numbers of returns make it hard to see the benefits. Although...
Is it just me or did the holiday sales start even earlier this year? Many retailers offered “Black Friday Week” deals instead of “Black Friday” deals. Based on what I’ve read and heard from family and friends, these week-long deals made...
Last month, I returned from Germany and my bag did not. An experienced traveler, I wasn’t even worried. My bag has always made its way back home. But when it wasn’t delivered the next day as promised, I called the Delayed Baggage Department and learned that my bag was...
I ran a business page on Facebook called Brocade Certification, which supported the Brocade Certification Program. It was a place where I could engage with our candidates, keep them informed about the program, have some fun by posting challenges, and occasionally,...
Real-time marketing is about tapping into an active audience on digital communication channels, like social media, during large-scale events and trending conversations. Big-name brands have huge followings on their social channels, and those fans and followers are...
The need for video in today’s business environment is ever increasing. To help you evaluate and determine the best organization to produce your video, you may consider releasing an RFP (Request For Proposal). A video RFP should solicit the following information....
