August 5, 2025
To Boost or Not to Boost? 5 Things To Consider Before Posting
Photo by Kanhaiya Sharma If you’ve been running a business social media account for any length of time, it’s likely you have seen the “boost…
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Stay up to date with the latest social media marketing insights, trends, and best practices.
June 19, 2025
How SMART Goals and KPIs Drive Success in Social Media Marketing
Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide…
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June 17, 2025
Setting The Stage for Success: How to Nail the Creative Brief
Photo by Alice Yamamura You’re gearing up for your next great social media campaign when it hits you: you know what needs to be done,…
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June 12, 2025
Mission, Vision, and Values: The Blueprint for Your Business’s Success
We have all visited a company’s “About Us” page at some point. It usually consists of a brief history of how the company rose to…
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June 10, 2025
Case Study: Social Media Strategy Around Social Enterprise
Featured image by Kampus Production Although many are aware of social enterprise and its various business models such as L3Cs or Benefit corporations, crafting a…
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June 5, 2025
How AI Is Shaping Social Media Monitoring And Crisis Management
Featured image source These days, old-school monitoring methods simply cannot keep pace with the speed and complexity of digital communication and the endless conversations happening…
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June 3, 2025
Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes
When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because…
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May 27, 2025
From Résumé to Reels: How Job Seekers Can Build a Personal Brand on Social Media
Featured image by Ivan Samkov As professionals prepare for the workforce and progress through their careers, they’re often taught the importance of traditional résumés and…
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May 22, 2025
Beyond the Gimmick: What an AI Avatar Can Teach Social Media Marketers
Featured Image by FreePik As social media professionals, we’re tasked with staying ahead of a constantly evolving landscape — not just in platforms, but in…
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May 20, 2025
Mission Possible: Essential Marketing Resources for Nonprofit Teams
Featured Image by Asoje Emprende Nonprofit marketers often face a unique challenge. Not only do they have to work within a budget like other marketers,…
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