I am asked the above question often, and my answer is always, “What is your purpose for using social media?” And for me, this is a two-fold question: (1) What is the purpose of the business or as Simon Sinek says, “Your WHY?” and (2) What is the purpose of using...
Recently, I was explaining how bloggers reference sources and was asked, “If acknowledging the original contributor is important, why don’t bloggers use citations like we all had to do in high school and college?” That’s a good question, isn’t it? When blogging was...
The evolution of social media from a tacked-on, part-time position to a full-fledged career is fascinating to see. It has grown in the past 10 plus years from being optional to an integral part of an organization’s growth and success. Job titles for the social media...
Taking a certification exam can be stressful and rightfully so! You are undertaking an important step in adding to your credentials and shouldn’t be taken lightly. This may be the first test you’ve taken in years or the most challenging exam you’ve ever prepared for....
In the world of social media marketing, you are what you share to a very great extent. People actively engaged in an organization’s social community are primarily doing so because they seek information and, sometimes, dialog. If you share wisely, you build an...
How mindfulness can help social media professionals practice self-care. As professionals in social media, do you know that feeling when you just want the world to hold still for one moment? If only there was just ONE moment to sort your thoughts, calm down, take a...
