Social Media Crisis Management: Is Your Organization Prepared?

When thinking of a crisis we often think panic and chaos. It’s true that these things happen and that will never change. It’s part of our landscape. We live in an ever-changing world with a non-stop news cycle and social media that doesn’t take a break. When a crisis...

The UnTroll: Identifying Mistakes Without Being a Jerk

As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social media. Why do so many people look so hard for opportunities to criticize others? Does the anonymity of social media – perceived...

3 Steps to Identifying a Successful Target Market

For any business, whether small or large, once you have decided on your product or service, often the next step is deciding who you are going to sell too. Many businesses, however, don’t take the time to break down their target market successfully. This can be...

Choosing the Right Platform for Your Business?

Around 1.7 billion people globally have active social media accounts, which is over 60 percent of the global population with access to the Internet. (While the global population is around 8 billion, less than half that has consistent Internet access.) Social media...

Learning from 2016 and Adjusting to 2017

Ways 2017 is Going to be a Big year for Social Media 2016 was a year of transformation for social media and the ways that people approach it. Social media has become a way of life for many people, and 2017 is going to be the big push to bring interactive experiences...

NISM 2016 Job Study Review

One of NISM greatest priorities is to actively listen to its audience. To become the best resource for our members and partners, we have to stay attuned to their needs and relevant to the trends of their workplaces. This is especially important in such a...