Keep Calm and Tweet

Keep Calm and Tweet

Don’t let super emotions get in the way when it comes to Super Bowl social media Whether it’s diehard football fans in general, hometown fans of the two teams involved or just people that get emotionally invested in sports, the combination of the Super Bowl mixed with...
What should you do about a deceased family member’s small business social media accounts?

What should you do about a deceased family member’s small business social media accounts?

I was shocked to hear of the sudden passing of a friend of mine just before the holidays. I had seen him a few weeks before his death and he had been actively growing his small business, sharing advice, and even sneaking an extra sugar cookie when he thought the rest...
Gaming and Simulations in Digital Marketing Education

Gaming and Simulations in Digital Marketing Education

Experiential learning is a key component in many of the classes I teach both on-ground and online at The College of St. Scholastica and as an adjunct at Colorado Technical University.  Online gaming and simulations take the experience a step further to physically and...
Influence at 20, 40 & 60

Influence at 20, 40 & 60

It’s amazing how many people tell me they feel like they aren’t heard by their employers. My 20-something students claim they are undervalued and overlooked for their potential and contributions. My 40-something friends talk about being passed over for promotions and...
Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most...
3 Must Have Tools for Remote Social Media Management

3 Must Have Tools for Remote Social Media Management

There are so many marketing companies that are hiring remote social media managers – it’s almost frightening. Finally, everyone is jumping on the social media bandwagon. It might look easy to manage social media remotely but it’s not a simple job. Remote social...