Crisis Communication Best Practices

Crisis Communication Best Practices

Time-sensitive. Not planned. Stressful. These are a few words that come to mind when I hear the term “crisis communications.” No matter what type of organization you work for or even if you own your own business, chances are you’ve experienced a time-sensitive,...
The Most Dangerous Word in Social Media

The Most Dangerous Word in Social Media

I ran a business page on Facebook called Brocade Certification, which supported the Brocade Certification Program. It was a place where I could engage with our candidates, keep them informed about the program, have some fun by posting challenges, and occasionally,...
4 Ways Small Businesses Can Use Social Media to Their Advantage

4 Ways Small Businesses Can Use Social Media to Their Advantage

From that little German bakery in Minneapolis that reminds me of my time studying abroad to that small specialty store that always has the coolest gifts for my friends, I just love supporting small businesses. There’s something to be said for the challenging work it...
Building Human Connection through Social Media

Building Human Connection through Social Media

A few weeks ago, I was trying to line up a time to visit one of my best friends from college. She ended up calling me on the phone to discuss specifics and while we were talking, I thought about the last time we talked on the phone. I can’t even remember when we did....
3 Meaningful Ways to Build Community Online

3 Meaningful Ways to Build Community Online

There are several different definitions of the word “community.” One definition of the word is “a group of people with a common characteristic or interest living together within a larger society.” If you think about it, the social media realm sounds an awful lot like...