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The Role of Social Media in Driving ROI for Branded Merchandise

The Role of Social Media in Driving ROI for Branded Merchandise

by Howie Turkenkopf | Sep 16, 2025 | Community Management, Strategy, Tools

Featured image by MART PRODUCTION Social media has become an indispensable tool for businesses looking to maximize the return on investment (ROI) of their branded merchandise. Branded merchandise—sometimes called promotional products—includes tangible items such as...
When Your Social Media Team Handles Traumatic Content

When Your Social Media Team Handles Traumatic Content

by Robbie Schneider | Sep 12, 2025 | Crisis Communications, Career, Self-help, Community Management, Press and Media

Photo by Martina Carinci As a social media professional, you will likely be exposed to traumatic content within your feed due to disturbing events in the news or postings by bad actors. Whether it’s real or AI-generated, being exposed to graphic or traumatic content...
Branding Blind Spots Your Audience Sees But You Do Not

Branding Blind Spots Your Audience Sees But You Do Not

by Diane Beecher | Sep 2, 2025 | Community Management, EduSocial Blog, Strategy

(photo credit: Microsoft Stock Images) A brand is not just the content a company posts or the promises it promotes. It is also what customers perceive, what they share with others, and what they silently decide after scrolling past a few posts. Social media has become...
Behind the Posts: A Look Back at My NISM Internship

Behind the Posts: A Look Back at My NISM Internship

by Cassandra Hultgren | Aug 26, 2025 | Internship, Career, Community, Self-help, Community Management, EduSocial Blog, Strategy

When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing.  But...
The Ethics Of Text Message Marketing In A Social Media World

The Ethics Of Text Message Marketing In A Social Media World

by Andrew Davis | Aug 19, 2025 | Community Management, EduSocial Blog, Strategy

Photo by Andrea Piacquadio With the use of social media and text messaging, many people live in a real-time updates world. Consumers can shop from social media platforms, make purchases, and receive text message updates without having to change platforms or devices....
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

by Kassity Lee | Aug 7, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
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