Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Photo by Georgia de Lotz The best part about your research and analytics is finding out what you have learned. As a social media professional, figuring out what you need to do better and how to improve your work is stressful. Research and analytics make this part of...
Photo Source If you want to improve your online engagement, growing a community is one of the best steps to take. Creating an online community can be fun and rewarding, but it also requires a lot of effort. While getting things off the ground is a challenge, stopping...
Photo by Cottonbro Studio Social media can sometimes feel like the biggest game of “guess and check”. It seems that a lot of what we do is throwing things out there and seeing what sticks. For example, when utilizing analytics on any platform, we tend to work...
We saw an explosion of social media growth over the last decade, but that is now slowing down. Getting organic growth or hoping that people run across your page has become challenging. Since we are entering the paid social media advertising era, it is time to adjust...
Photo by Marie-Michèle Bouchard Instagram has proved strong since its conception in terms of community engagement. Not only is the app beneficial to your average user, who explores new profiles through various hashtags and tagged content, but it is also very valuable...
