NISM Blog
Creating a Fun, Beneficial Internship Program in Higher Education
In the world of higher education, there will come a day that you have to take on an intern. Typically, we charge interns with tasks like scheduling posts, creating keyword lists, sizing photos, or other research. Often, these entry-level tasks and assignments do not...
Three Ways to Create a Connection with Your Creative Team
Being a Jack or Jackie of all trades is something that comes naturally to a social media professional. Our daily tasks could include creating posts, editing videos, and composing graphics. Some of us are lucky enough to be able to collaborate with a creative team....
Using Story Mapping to Improve Audience Experiences
Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
What We Can Learn from Pokémon GO
I would say you’ve been living under a rock the past couple months if you hadn’t heard of the Pokémon GO craze. But I can’t—practically every rock in America has been turned over in search of rare Pokémon! Although that may seem hyperbolic, it certainly isn’t to say...
Expert Interview Series: Jennifer Radke of National Institute for Social Media on Using Social Media for Inbound Marketing
<click here to read the original article> Jennifer Radke, CEO,, uses her expertise in professional education to bring a new passion to the National Institute for Social Media.nism Jennifer recently spoke with us at Inbound 281 about the rapidly-changing world of...
One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist
“You already have a Ph.D., so why get a certification?”: One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist “So, what exactly is a Social Media Strategist?” This question is presented to me often enough, so I’ve had the opportunity...
Brand Engagement Via YouTube
There are dozens of different video platforms online these days, with YouTube and Vimeo probably being the two that most people are familiar with. UPenn’s Adam Grant has argued that the “first-mover advantage” is probably a myth, but in YouTube’s case, it’s hard to...
Aligning Corporate And Marketing Goals For Success
Silos are fairly prevalent in many businesses -- heck, Machiavelli predicted their existence way back in 1513 -- and, unfortunately, ‘alignment’ is not as prevalent. Consider the chart below, from an article on Harvard Business Review entitled “Only 8 Percent Of...
New Audience on Instagramn
There are approximately 94,000 articles on the Internet about how to maximize your Instagram usage, how to get new followers on Instagram, how to find new audiences on Instagram, how to build your business with Instagram, and other similar topics. Actually, that...