There are dozens of different video platforms online these days, with YouTube and Vimeo probably being the two that most people are familiar with. UPenn’s Adam Grant has argued that the “first-mover advantage” is probably a myth, but in YouTube’s case, it’s hard to see that. It was one of the first major video platforms out there, and everyday — even today — it’s generating millions of hours of video views.
There is a tendency for people to get caught up in “shiny things” with their business — i.e. new, flashy tools — but YouTube is a trusty old dog. Maybe it’s a little bit slower or less playful than it once was, but you still love it — and it still brings you tons of value.
● Someone within the walls of that business should be able to describe the value prop or business plan. (Again, you’d hope.)
● If you’ve had one customer — even if it’s not a paying customer yet — and that customer has returned, then there’s someone out in the world who can explain what your product or service is. (Again, you’d hope.)
● At some point, you’ll probably need a website so that people can find you and understand who/what you are and what you do/produce/provide.
● Most websites are fairly vague and use sales/marketing-speak and buzzwords to convey their idea, instead of being upfront about it.
● Pretty smart media outlets like The New Yorker are currently doubling their video-production staffs
● When they make moves like that, they don’t necessarily host the videos on some proprietary player. Nope.
● They use YouTube. An example?
● We don’t have the ability to hire for such staff because we’re focused on revenue growth positions!
● A YouTube video won’t help us at all! We got targets to hit!
● Headcount and Revenue Growth: Understood. Here’s the thing people always miss: build the relationships now and the revenue does come.
● YouTube won’t help us at all: Um, there’s a cottage industry now of people who get flown around the world to do cool experiential things because of what they’ve done through YouTube. It helps individuals and it can help companies if you’re focused on telling your story.
Ted Bauer is a freelance writer, editor, and marketer based in Fort Worth, Texas. He’s originally from New York City but has lived in many different U.S. cities. He’s worked for companies as diverse as ESPN, PBS, the Houston Independent School District, and McKesson. He blogs daily at The Context of Things.