NISM Blog
Celebrating Online Learning
These days, it’s nearly impossible to find an individual who never has sat down to watch an educational video or take a course online. From training videos for new employees to motivational Ted Talks, our access to information is limitless, thanks to digital learning....
How Live Streaming Contributes to Your Sales
Image credit: Pexels Live videos have become a massive trend in online retail. There are a few reasons behind this curious development. First, social media facilitates broadcasting in technical terms: it’s never been so simple to go live! Second, brands want to engage...
Valuable Social Media Tips for the PR Team
Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach. Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...
Social Media Crisis Management: Is Your Organization Prepared?
When thinking of a crisis we often think panic and chaos. It’s true that these things happen and that will never change. It’s part of our landscape. We live in an ever-changing world with a non-stop news cycle and social media that doesn’t take a break. When a crisis...
The UnTroll: Identifying Mistakes Without Being a Jerk
As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social media. Why do so many people look so hard for opportunities to criticize others? Does the anonymity of social media – perceived...
3 Steps to Identifying a Successful Target Market
For any business, whether small or large, once you have decided on your product or service, often the next step is deciding who you are going to sell too. Many businesses, however, don’t take the time to break down their target market successfully. This can be...
Choosing the Right Platform for Your Business?
Around 1.7 billion people globally have active social media accounts, which is over 60 percent of the global population with access to the Internet. (While the global population is around 8 billion, less than half that has consistent Internet access.) Social media...
Learning from 2016 and Adjusting to 2017
Ways 2017 is Going to be a Big year for Social Media 2016 was a year of transformation for social media and the ways that people approach it. Social media has become a way of life for many people, and 2017 is going to be the big push to bring interactive experiences...
New Leadership at the National Institute for Social Media Answers the Call for Professional Standards
For Immediate Release: January 11, 2017 New Leadership at the National Institute for Social Media Answers the Call for Professional Standards Jennifer Radke, CEO, reveals new product offerings and updated Advisory Committee MINNEAPOLIS – Now under new leadership, the...