NISM Blog
Managing Your Mental Health While Working in Social Media
There’s no denying social media marketing is an essential tool for businesses today. While family and friends may oversimplify the workload as just a matter of thinking up witty captions and posting pleasing photos, anyone who has strategically managed social media...
Actionable Metrics
A large part of using and managing social media is the use of metrics. Organizations use metrics as a way to track their KPIs, or for celebration when they hit a particular milestone, like 1,000,000 followers. A good social media strategist knows that there are...
Lessons Learned: To bot or not to bot?
It’s been just over 2 1/2 months since we launched a chatbot on our institutional website. Now I’m not here to sell you on whether or not a chatbot is right for you and your business or institution - that’s an answer that can only be found within your own goals &...
5 Important Things To Be Kept In Mind While Advertising On Social Media
The majority of us are connected to social media in one way or another. A presence on social networking sites is a getting to be a part of our daily routine, and is becoming a preferred way to stay in touch nowadays. Hundreds of thousands of people are being added...
Why Social Media Is Important In Your Office
You can’t avoid it; social media is a part of modern everyday life and if you choose to ignore it you may find yourself on the outside of everything. Your colleagues will expect you to use it, your customers will and it’s essential for any business to be part and...
NISM Selected to Speak at Institute for Credentialing Excellence (ICE) Conference
Minneapolis, MN – October 17 – The National Institute for Social Media (NISM), a vendor-neutral industry certification agency focused on the discipline of social media, has been selected by the Institute for Credentialing Excellence (ICE) to speak alongside its...
Companies Maximizing Social Media [INFOGRAPHIC]
Social media is more than just LOLCats and posts about political cartoons. It's more than who's having a baby and who just got new shoes. It's not just pictures of family and pets. It's a vital tool for business to promote and grow their brands by engaging directly...
What Are Some Good Practices In Customer Service In This Social Media-Obsessed World?
We’ve all heard the adage, the customer is always right. No matter what industry you’re involved with, if you have customers, you need to have a way to make them happy at all times. This is due in part to the amount of power a customer has these days....
5 Important Reasons Why Professionals Should Invest More Time In Their Online Presence
It's not easy being a high profile professional in the age of social media and rating apps. Let's be honest; after a fifty-hour work week (if you're extremely lucky), who wants to spend time worrying about what your online presence is like? Any free time you do have...