NISM Selected to Speak at Institute for Credentialing Excellence (ICE) Conference

by | Oct 17, 2013 | Press and Media, Uncategorized | 2 comments

Minneapolis, MN – October 17The National Institute for Social Media (NISM), a vendor-neutral industry certification agency focused on the discipline of social media, has been selected by the Institute for Credentialing Excellence (ICE) to speak alongside its certification software provider 4ROI on the topic of automation in he certification industry.

This presentation will take place during the 2013 ICE Exchange Conference from Nov. 11 – 14 in Amelia Island, FL. The event is unique opportunity to both share and learn industry trends and best practices for certifying agencies across a variety of industries. It will also feature educational sessions and conference activities that offer valuable learning and networking experiences for all levels of professionals in both the public and private sectors including topics such as psychometrics, assessment best practices, operations management and more!

“I look forward to the opportunity to network with some of the top minds in certification development.” said Eric Mills, the president of the National Institute for Social Media and a speaker at the ICE conference event. “NISM has used the best practices in certification development that ICE advocates and together with 4ROI, I am very excited at the opportunity to share how their standards have helped to drive our organization toward using some of the newest and most interesting automation tools and technologies available for certifying agencies today.”

The NISM Social Media Strategist (SMS) certification exam program validates the foundational skills required of professionals using social media. To achieve NISM certification as a Social Media Strategist, participants are required to apply for, and pass a certification exam covering the six primary content domains of general practitioners in social media: strategic planning; compliance and governance; social media marketing; project and campaign management; community management; and research and analysis. Certified professionals will have demonstrated at least minimum levels of comprehension of essential social media best practices, and are able to apply them on the job with a marginal level of supervision.

About the Institute for Credentialing Excellence

The Institute for Credentialing Excellence, or ICE, is a professional membership association that provides education, networking, and other resources for organizations and individuals who work in and serve the credentialing industry. ICE is a leading developer of standards for both certification and certificate programs and it is both a provider of and a clearing house for information on trends in certification, test development and delivery, assessment-based certificate programs, and other information relevant to the credentialing community.

About the National Institute for Social Media

The National Institute for Social Media (NISM) is dedicated to social media education and certification for professional social media practitioners. The organization’s mission is to provide premier, vendor-neutral public education and resources related to social media. In addition, its Industry Advisory Committee defines and supports certification and continuing education standards for social media professionals in a manner that upholds industry standards for competent practice. For additional information, call 763-200-6476 or visit

PR Contact:

Jennifer Radke
[email protected]


  1. BevS

    Eric or Jennifer, can you provide an update or feedback on NISM’s experience speaking at the ICE conference last month? That was a great opportunity for NISM.

    • ermills

      Hi Bev! It was actually the largest event that ICE has ever had. I believe they said right around 1000 folks attended. We got great feedback from those who attended our session, and were able to make some strong connections with other certification industry leaders who we continue to learn best practices from. It was a very valuable learning experience!

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