NISM Blog
Valuable Social Media Tips for the PR Team
Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach. Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...
Significant Social Media Updates: Summer ’21
Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform updates, so we’ve rounded up the most notable and significant changes by...
Creating a Fun, Beneficial Internship Program in Higher Education
In the world of higher education, there will come a day that you have to take on an intern. Typically, we charge interns with tasks like scheduling posts, creating keyword lists, sizing photos, or other research. Often, these entry-level tasks and assignments do not...
Social Media’s Winning Combination
According to a report by Pew Research, “Nearly seven-in-ten Americans now use social media.” In today’s world, it is impossible for many to imagine business success without the use of technology, specifically the use of different social media tools. Despite the vast...
SMS Prep Course and a Busy Schedule
Is your schedule jam packed with work, family and other activities? Could you add even one more thing to your schedule? If you said no, I am here to tell you, yes you can. I know, because I just did and I have been making it work. Before I started the NISM Social...
Live Streaming Video: the 2016 Social Media Trend that Exceeded Expectations
There were several social media trends in 2016, including: Live streaming videos Snapchat stories Mobile optimization Faster real-time engagement More focus on social commerce Higher demand for organic content (keeping SEO in mind) Increase in video marketing Many of...
NISM SMS Certification: Why I Jumped In
Dear Diary, oh wait not that kind of journal! This is the story of my journey to Social Media Strategist Certification. The reasons for taking this course and the certification exam are many. I could go on and on. In this series, I will give some insight into why I...
Inside Out: Consulting Tips from Roberto Blake
In February of 2017, we had the pleasure of sitting down with YouTube expert Roberto Blake to talk about the then hot topic of PewDiePie’s separation from Disney and Google. As we talked, Blake shared amazing insight into how he connects with the clients he supports....
Creative Commons: What It Is and How It Can Benefit You
So, you just wrote a great blog post or made a video and now you need something else to spruce it up. Where do you go? Can you use any old image or song you find on the web? Probably not. So many people make the mistake of using what they can find easily and this is...