NISM Blog

Understanding Employee Advocacy on Social Media

Understanding Employee Advocacy on Social Media

Photo by fauxels Employee advocacy on social media refers to employees promoting and representing their organization on their personal social media accounts. In organizations where employee advocacy is supported, employees willingly share and endorse company stories,...

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Making Friends With Video: Ten Tips for Reel Success

Making Friends With Video: Ten Tips for Reel Success

Photo by Skye Studios on Unsplash Does the thought of appearing on video make you cringe? Do you typically use a still picture whenever you can get away with it if attending a meeting on Zoom? If so, you’re not alone. Although computer and phone cameras are better...

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How to Use Hashtags on LinkedIn to Grow Your Brand

How to Use Hashtags on LinkedIn to Grow Your Brand

While hashtag usage has long been encouraged on Twitter and Instagram as a way for users to engage with their networks, LinkedIn only started allowing clickable hashtags in 2016. The initial key is to identify your specialty and conduct research on the hashtags that...

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Conference Content: To Sponsor or Not to Sponsor?

Conference Content: To Sponsor or Not to Sponsor?

If you’re knee-deep in planning your entrance into the conference circuit (check out THIS blog if you’re just wading in), this question has surely popped up: Will you sponsor? And it’s an important one to consider! We’re weighing the pros and cons with you here when...

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Health Sector Social Media Marketing Tips

Health Sector Social Media Marketing Tips

While the average person might not think of the healthcare industry as a business, that’s exactly what it is. It’s the most popular industry in the country, meaning there are more hospitals, private practices, and specialists than ever. If you work in the industry,...

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Conference Content: How to Plan & Perform

Conference Content: How to Plan & Perform

What are social media strategists best at? A lot of things, definitely! One of the strongest? Planning!  Whether virtual or in-person, conferences are the place to form genuine, quality connections with like-minded professionals. They allow you to learn from...

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