NISM Blog
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
7 Things to Consider Before Collaborating with a Social Media Influencer
The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...
2020: The Year of ‘Cancel Culture’
I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape and flourished in the uncertain, alarming, messy, and disappointing hodgepodge that is 2020? I think not. ‘Cancel Culture’ or “callout...
How Do Social Media and SEO Work Together?
Written by: Brooks Clifford of BigRedDog Solutions A common question we are often asked by our clients is “how do social media and SEO work together?” Well according to Matt Cutts of Google, Google treats social media pages like any other webpage; for those pages that...
Who Should Run Your Social Media
Since it’s 2016, hopefully your company has developed some strategy to utilize social media -- even if it’s fairly limited at this point. (For some B2B companies, though, you might have a good reason to not yet be involved.) If you’re still new to social media or...
Businesses Not Being Social on Social
In the last few years, there’s been a trend towards organizations describing themselves as “a social business.” Because of the way this term is used, it can come off like a buzzword. In reality, it’s really important -- and amidst all the other ways your business is...
National Institute for Social Media Purchased by Two Education and Business Operations Veterans; New CEO Appointed
National Institute for Social Media Purchased by Two Education and Business Operations Veterans; New CEO Appointed New CEO Jennifer Radke is seasoned executive within the education marketplace and one of the new owners MINNEAPOLIS – MAY 25, 2016 –– The National...
Excited for the Journey
When I started in the field of higher education over 15 years ago I had no idea the potential existed to build a company that would marry many of my passions into one career and organization. Today those passions and my background collide as I take over the role of...
Why it’s Time to Retire the Auto-DM
Twitter Chats are a great way to meet like-minded people. Oftentimes, you’ll interact with someone on a Twitter Chat within your industry/vertical that you had no clue even existed. They weren’t a “lead” or anything for you, or anyone you were targeting in any way --...