NISM Blog
All of Those Stories
On the morning of November 17, I opened Twitter to find the video announcement that Fleets were live. Twitter introduced it as, “That thing you didn’t Tweet but got so close but then were like nah.” The Twitter handles I follow either bemoaned or embraced the...
Meet and Greet: Jessica Flagel
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
7 Virtual Event Ideas to Promote Your Content
The whole world is currently in the slow lane, trying to figure out how to live with the consequences of the COVID-19 pandemic. Businesses from all over the world need to think of a new way to reach their audience, and they don’t have much choice. This is why digital...
Post and Ghost
What’s better than sitting around a campfire trying to scare the daylights out of your friends? Have you mastered the art of leaving people wondering what just happened? Good for you – unless you’re doing it to your followers on social media. Post and Ghost While...
Behind the Best New Social Media Platforms
Facebook, Instagram, and Twitter are the obvious staples of the social media market today, each pulling upwards of 1.1 billion, 300 million, 140 million, and daily active users respectively, according to Statista. Some would argue that YouTube should be classified as...
What We Can Learn from Pokémon GO
I would say you’ve been living under a rock the past couple months if you hadn’t heard of the Pokémon GO craze. But I can’t—practically every rock in America has been turned over in search of rare Pokémon! Although that may seem hyperbolic, it certainly isn’t to say...
Expert Interview Series: Jennifer Radke of National Institute for Social Media on Using Social Media for Inbound Marketing
<click here to read the original article> Jennifer Radke, CEO,, uses her expertise in professional education to bring a new passion to the National Institute for Social Media.nism Jennifer recently spoke with us at Inbound 281 about the rapidly-changing world of...
One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist
“You already have a Ph.D., so why get a certification?”: One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist “So, what exactly is a Social Media Strategist?” This question is presented to me often enough, so I’ve had the opportunity...
Brand Engagement Via YouTube
There are dozens of different video platforms online these days, with YouTube and Vimeo probably being the two that most people are familiar with. UPenn’s Adam Grant has argued that the “first-mover advantage” is probably a myth, but in YouTube’s case, it’s hard to...