NISM Blog
Social Retail: COVID-19 Changed How We Buy
Consumer behavior has undoubtedly shifted to the use of digital tools in the last few years due to the COVID-19 pandemic. If you are like me, and you check out your list of purchases on your Target or Amazon app, there’s an upward trend in purchases. You’ve likely...
Teaching Social Media to Adults
Working as a social media professional is more than community management, strategy, and marketing. Most social media roles entail some aspect of education. This can be anything from educating leadership on the goals and fundamentals of social media to teaching team...
Making the Argument for a Social Media Council
Often at big companies, there’s an assumption that “the social media team does social media.” But this is not true. Your social media team works with groups throughout the company to ensure your social media is safe, effective, on-brand and compliant. Close...
Is the SM Customer Care Revolution Leaving You Behind?
In today’s hyper-competitive marketplace, a business owner needs to understand and adapt to change. Consumers demand excellent customer service; businesses are finding new ways to satisfy customers by providing customer care on social media platforms. Are you being...
NISM Education Comes to Germany!
The National Institute for Social Media (NISM) is excited to welcome one of its newest educators into our highly skilled community, Magdalena (Lena) Schurmann, SMS. Not only is Lena a talented Social Media Strategist (SMS) who owns her own business, but Lena is also...
6 Ways That Social Media has an Influence in Sports
Social Media has changed the way that we look at many things in today's society, including how we look at sports. Many people are now looking at social media to help them find sports results, chat with other sports fans and even follow or like their favorite sporting...
It’s Our Treat!
No tricks here – we want to share all of the #AllHallowsReadNISM blogs with you in one free download. There’s no reason to be afraid this Halloween with these experts helping you out! Register for your FREE download below and receive: • The most common mistakes SMS...
#AllHallowsReadNISM: Ghost Writing
“Ghost writing…it’s not just for Halloween anymore.” -Unknown We couldn’t get through #AllHallowsReadNISM without...
#AllHallowsReadNISM: Masking Yourself on LinkedIn
What you see is what you get. When it comes to your LinkedIn profile, are you scaring people away? No, I don’t mean your profile picture. The scariest LinkedIn profiles I’ve seen are those who “mask” their identity by providing limited information and not showing...