NISM Blog
A New Social Media App Just Entered the Scene: Hive
This just in: thanks to a TikTok influencer and a One Direction “psychic,” a new app has skyrocketed in popularity overnight becoming the No. 1 social media app on Apple’s App Store and the No. 2 most-downloaded app overall. The Hive Social app (official name: theHIVE...
5 Legal Issues in Social Media Marketers Should Be Aware of
There are certain legal issues that anyone who is marketing on social media should be aware of. You should be aware of the risk of plagiarism when other people copy your content and post it to their own feed. Another legal issue is copyright ownership. You should also...
7 Creative Ways to Enhance Your Social Media Marketing With Email
Social media marketing is quickly becoming one of the most cost-effective forms of advertising. It is free, easy, and allows you to interact with your audience and build trust with them. Unfortunately, it is also a challenge to reach the right people at the right time...
SMS Prep Course and a Busy Schedule
Is your schedule jam packed with work, family and other activities? Could you add even one more thing to your schedule? If you said no, I am here to tell you, yes you can. I know, because I just did and I have been making it work. Before I started the NISM Social...
Live Streaming Video: the 2016 Social Media Trend that Exceeded Expectations
There were several social media trends in 2016, including: Live streaming videos Snapchat stories Mobile optimization Faster real-time engagement More focus on social commerce Higher demand for organic content (keeping SEO in mind) Increase in video marketing Many of...
NISM SMS Certification: Why I Jumped In
Dear Diary, oh wait not that kind of journal! This is the story of my journey to Social Media Strategist Certification. The reasons for taking this course and the certification exam are many. I could go on and on. In this series, I will give some insight into why I...
Inside Out: Consulting Tips from Roberto Blake
In February of 2017, we had the pleasure of sitting down with YouTube expert Roberto Blake to talk about the then hot topic of PewDiePie’s separation from Disney and Google. As we talked, Blake shared amazing insight into how he connects with the clients he supports....
Creative Commons: What It Is and How It Can Benefit You
So, you just wrote a great blog post or made a video and now you need something else to spruce it up. Where do you go? Can you use any old image or song you find on the web? Probably not. So many people make the mistake of using what they can find easily and this is...
The Business of YouTube: An Interview with Roberto Blake
When YouTube’s biggest star gets dropped by not one, but two, major affiliates, social media strategists around the world are wondering what this means for us – our brands, our videos, and the freedom we’re afforded on social media platforms.