NISM Blog
10 Websites to Help Plan Your Next Social Media Campaign
Image source: Unsplash Social media platforms change, but how we work to build relationships with customers and potential customers hinges on understanding a broad range of marketing principles that are tried and true. This list includes 10 websites that can be...
3 Cyber Security “Fakes” to Watch Out for on Your Social Media
Image Source: Unsplash Social media provides excellent platforms for many of us to promote products and services and reach a much bigger, greater market around the world! Plus, we’re human and we are social creatures by nature (yes, even introverts crave people...
Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality
Image Source: Unsplash Building your brand on social media is an essential step for marketing your business. However, it's important to do so with care. While it’s great to have fun with your brand personality and show off your brand in a positive light, it’s easy to...
#AllHallowsReadNISM
Every year, Neil Gaiman encourages us all to “give someone a scary book” to celebrate Halloween. You can join Neil by sharing your favorite scary book and following #AllHallowsRead on all of the major social media platforms. As someone who loves books – and loves...
Best Value Social Media Certifications – NISM vs Hootsuite
In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most popular posts and we heard how much it helped social media professionals make decisions about their professional...
Hired Guns: Avoid Shooting Yourself in the Foot
One of the first milestones in a growing business occurs when the owner realizes that she cannot do it all herself. Congratulations if it’s time to grow! But take heed, owners: how you choose to grow can have a serious impact on your pocketbook. Rather than wade into...
Building Alliances with Strategic Social Media Partners: It Takes Two
Last month, I reflected on the topic of strategic alliances in social media and found that it was difficult to incorporate all of my inspiration on the topic with just one blog post. In that post, I outlined a plan to put partnerships into action. Now I will focus on...
“A man is known by the company he keeps.” – It’s All About the Reputation
Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...
Caught in a Lie
My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912, Charles Dawson claimed to have found “the missing link between ape and man.” A skull that became known as...