NISM Blog
NISM Hosts YLAI Fellow Jean Carlos López
“The Young Leaders of the Americas Initiative (YLAI) Fellowship Program is an annual exchange program for 280 young business and social entrepreneurs from 37 countries across Latin America, the Caribbean, and Canada, who are matched with businesses and organizations...
7 Best Social Media Image Practices for Businesses
The importance of images on social media cannot be understated. And with some of the fastest growing social media networks (Pinterest, Instagram) emphasizing images, consumers’ expectations are growing broadly. Need proof? Posts with visuals see 2X more engagement on...
A New Social Media App Just Entered the Scene: Hive
This just in: thanks to a TikTok influencer and a One Direction “psychic,” a new app has skyrocketed in popularity overnight becoming the No. 1 social media app on Apple’s App Store and the No. 2 most-downloaded app overall. The Hive Social app (official name: theHIVE...
Amy Got On A Plane: NISM Goes to Bahrain
Amy Jauman, our Chief Learning Officer, recently returned from a trip to Bahrain to teach the Social Media Strategist Certification Prep Course. Sixteen students attended this class, the second one held in Bahrain. I composed this little poem about her trip just for...
The Heart of Community Management
“When I grow up, I want to be in charge of community engagement for a vegan butcher shop!” My guess is, the number of people who have had this thought is approximately zero. So how do you go about fostering a culture around such a niche career? The answer is... well,...
Six Ways I Deal With Test Anxiety
Has it been a while since you have taken an exam? Do exams make you nervous or anxious? Prepping for and taking exams can stir up all kinds of feelings and emotions for some of us. I know that I get anxious when I have a test on the horizon. I just recently took my...
Cybersecurity Implications of Using Social Media
Let’s face it: We live in the social media age. We crave attention. All the world's a stage! Most of us are actively promoting ourselves with social media, and to be honest, it works. <insert shameless plug for my sites here,...
Studying for the NISM Social Media Strategist Exam
So, the prep course is over and I survived the six weeks. It was a busy six weeks for sure, but I am so glad that I took the course, learned some new things and brushed up on some old skills. You might be wondering what comes next? If you took the prep course because...
Trust Me, I’m a Marketer
I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked me, “What am I supposed to do to get people to trust my team?” The “people” she was referring to were leaders, peers, vendors – her...