NISM Blog
Social Listening for Strategic Planning
“In the absence of social listening, strategic planning is under-informed or uninformed, and this can be costly for an organization’s time and resources.” Strategic planning is an essential cornerstone of social media strategy and connects an organization’s social...
My Mind is Full – How Can I Be Mindful?
Do you get overwhelmed by the daily work, struggles, and sheer volume of information in your job? Do you sometimes feel the urge to just go to a place where there is quiet, no internet, and no expectations? Oh, how wonderful that would be. Would be? How wonderful that...
Creating an Effective Social Media Marketing Campaign
Social media marketing isn’t just the future – it’s a necessary component of any successful marketing strategy today. If your business has any interest in attracting a younger demographic, creating an effective social media marketing campaign is essential. It’s the...
The National Institute for Social Media is proud to be the official sponsor of the ‘Why I Social’ Podcast
We are very excited to announce the National Institute for Social Media (NISM) is the new official sponsor for the Why I Social podcast. Why I Social is a bi-weekly podcast (released every other Tuesday) that highlights social media professionals “who get social...
6 Tips to Help You Further Your Brand on Social Media
To really stand out on social media, your business has to do more than fill your platforms with product stats and bland content. Customers want to connect online through stories that feel authentic and unique. They want you to engage with them. They want to see...
Keep Calm and Tweet
Don’t let super emotions get in the way when it comes to Super Bowl social media Whether it’s diehard football fans in general, hometown fans of the two teams involved or just people that get emotionally invested in sports, the combination of the Super Bowl mixed with...
What should you do about a deceased family member’s small business social media accounts?
I was shocked to hear of the sudden passing of a friend of mine just before the holidays. I had seen him a few weeks before his death and he had been actively growing his small business, sharing advice, and even sneaking an extra sugar cookie when he thought the rest...
Gaming and Simulations in Digital Marketing Education
Experiential learning is a key component in many of the classes I teach both on-ground and online at The College of St. Scholastica and as an adjunct at Colorado Technical University. Online gaming and simulations take the experience a step further to physically and...
Influence at 20, 40 & 60
It’s amazing how many people tell me they feel like they aren’t heard by their employers. My 20-something students claim they are undervalued and overlooked for their potential and contributions. My 40-something friends talk about being passed over for promotions and...