NISM Blog
Making the Argument for a Social Media Council
Often at big companies, there’s an assumption that “the social media team does social media.” But this is not true. Your social media team works with groups throughout the company to ensure your social media is safe, effective, on-brand and compliant. Close...
Utilizing Social Media Marketing for Your Real Estate Business
Effective marketing has always been one of the key challenges for any real estate business. Yet, it’s undeniably an essential component to success. Fortunately, the rise of the digital landscape has provided realty businesses with some great tools here. Chief among...
Meet and Greet: Chris Strub
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Snapchat is for Business, Not Just Food and Selfies
Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course is to blog on an area of social media that they found most interesting or learned...
4 Ways Small Businesses Can Use Social Media to Their Advantage
From that little German bakery in Minneapolis that reminds me of my time studying abroad to that small specialty store that always has the coolest gifts for my friends, I just love supporting small businesses. There’s something to be said for the challenging work it...
MEET AND GREET: Crystal Lindsey
INTRODUCTION Our Social Media Strategist professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our...
Building Human Connection through Social Media
A few weeks ago, I was trying to line up a time to visit one of my best friends from college. She ended up calling me on the phone to discuss specifics and while we were talking, I thought about the last time we talked on the phone. I can’t even remember when we did....
Thank You Educators
It is Teacher Appreciation Week and at the National Institute for Social Media (NISM) we are so grateful for our amazing educators. Teaching can often be a thankless job, but our educators continue to show up, share their knowledge and expertise, and challenge...
Getting Started on Twitter
For the last 6 years, I have worked with job seekers and small business owners on how to better build their online presence. I am continually surprised by how many people are nervous about Twitter, or who, like me in the beginning, didn’t understand the professional...