NISM Blog
Applying for Digital Citizenship
Over twenty years ago, when the first recognized social media site was introduced, there was not yet a need for a defined set of behaviors, strategic planning, or action plans. Fast forward two decades to a time where new social media platforms and apps are launching...
Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation
People use social media for so much good. For example, they keep in touch with loved ones and develop new friendships. Businesses market and sell their products while strengthening their brand reputations and customer relationships. Social media is also one of the...
Is Social Media Marketing Taking Over Traditional Marketing?
Marketing continues to evolve and mold itself into changing shapes with technological advancements. Social media marketing is one of the fundamental marketing tactics today that help businesses foster deep relations with their target audience and create a lasting...
Questions to Include in an RFP for a Video Project
The need for video in today’s business environment is ever increasing. To help you evaluate and determine the best organization to produce your video, you may consider releasing an RFP (Request For Proposal). A video RFP should solicit the following information....
Want a Successful Social Media Campaign? – Start with Strategic Planning!
There is so much going on in the world of Social Media and everybody wants to be in on it! So I am jumping back in and looking for ways I can be a part of it. The first thing I did was go online to see what businesses are doing with social media, and they are doing...
MEET AND GREET: Theresa Fisher
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Sharing Your Social Media Presentation
Sharing Your Social Media Presentation Have you ever been asked for your slide deck before or after you’ve given a presentation? Here are a few reasons why you may want to think twice before sharing next time. What are you afraid of? When I first started facilitating...
5 Ways to Create Content that Connects
Ever wonder if the content you are posting is being read? And, do you find yourself curious if the content you are putting out there is not only being read, but also having an impact on your organization? In today's digital world, each of us probably receives hundreds...
This Is How To Use Instagram Stories To Your Advantage
Since its launch back in 2016, Instagram Stories has been nothing but a success in helping brands to connect to millions of users all over the globe. Stories provide an effortless way to encourage user engagement through a fun and innovative way. To put it simply, an...