NISM Blog
Conference Content: How to Plan & Perform
What are social media strategists best at? A lot of things, definitely! One of the strongest? Planning! Whether virtual or in-person, conferences are the place to form genuine, quality connections with like-minded professionals. They allow you to learn from...
Can AI Tools Create Good Blog Content: A Case-Study
AI is here and definitely making an impact in businesses today. We may not even realize we have been using forms of AI for years. Ever heard of Grammarly? That tool has been helping people double check their grammar for years now. And what about chatbots. These AI...
8 Tips to Nail Your HARO Pitch as an Expert Source
It’s no secret that media exposure is great for business. It increases your visibility and credibility, helps you reach new audiences, and drives traffic to your website. The good news is that today, getting some clout is easier than ever with services such as HARO,...
Part I: Social Media Strategy Certification for Your Second Career
This is a two-part blog post. After reading about the value of certifications in our changing job market here, head over to Credly’s blog to read more about best practices for professional growth through certification. Six years ago, I began working with people...
Proving the Value of Your Continuing Education
As the National Institute for Social Media continues to grow and an increased number of educational opportunities appear in the social media space, certified Social Media Strategists (SMS) are more often finding themselves wondering, “Does this count as continuing...
Highlights from the 2019 Social Media Job Study
Every few years, NISM reviews the content of our certified social media strategist (SMS) exam. Part of the process is a job study – an opportunity to check in on what employers are looking for in the field of social media, what changes may have occurred, and...
The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job
When social media as we know it today first came on the scene in 1997, it was viewed as a way for people to stay connected with friends near and far online. It wasn’t long, however, before businesses started taking note of the medium’s potential to connect them with...
Can’t Stop Won’t Stop: Continuing Education for Digital Marketers
Things change and so must we! In this ever changing, ever growing, technology-driven world, it’s important for digital marketers to stay informed and up-to-date of the latest trends, tips, tactics, and techniques to better serve our clients. What may have worked two...
Memes: Are They Right or Wrong For Your Business?
If you opened this article, there’s a good chance you fall into one of two categories: You either love and regularly post memes as part of your social media mix, or you have no idea what a meme is and you’re hoping to learn more. Whichever category you fall in, this...