NISM Blog
Meet and Greet: Dave Acosta
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Why Social Media is the Key to Building Brand Credibility
Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...
How To Reach Millennials Using Social Media Marketing
Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...
Getting Started on Twitter
For the last 6 years, I have worked with job seekers and small business owners on how to better build their online presence. I am continually surprised by how many people are nervous about Twitter, or who, like me in the beginning, didn’t understand the professional...
Skol Marketing Meet and Greet
We’ve started introducing you to some of our individual Social Media Strategist professionals here at NISM, but we also would like to introduce you to an agency who chose to certify its social media team members. The social media team at Skol Marketing became the...
3 Meaningful Ways to Build Community Online
There are several different definitions of the word “community.” One definition of the word is “a group of people with a common characteristic or interest living together within a larger society.” If you think about it, the social media realm sounds an awful lot like...
Skol Marketing is the First Agency in Minnesota to be Certified by the National Institute for Social Media
When asked how Social Media Strategist certification through the National Institute for Social Media has helped his social media team, Ben Theis stated, “I think it really has done what I wanted it to do, and helps us stand out from the competition and give us that...
Changes to Continuing Education Credits
As we certified and then re-certified more and more social media professionals, we realized we needed to make a few updates to our social media strategist recertification process. As an organization committed to the training and certification of social media...
Forrest Flinn Meet and Greet
MEET AND GREET: Forrest Flinn INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape...