NISM Blog
Making the Argument for a Social Media Council
Often at big companies, there’s an assumption that “the social media team does social media.” But this is not true. Your social media team works with groups throughout the company to ensure your social media is safe, effective, on-brand and compliant. Close...
Utilizing Social Media Marketing for Your Real Estate Business
Effective marketing has always been one of the key challenges for any real estate business. Yet, it’s undeniably an essential component to success. Fortunately, the rise of the digital landscape has provided realty businesses with some great tools here. Chief among...
Meet and Greet: Chris Strub
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
MEET AND GREET: Theresa Fisher
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Sharing Your Social Media Presentation
Sharing Your Social Media Presentation Have you ever been asked for your slide deck before or after you’ve given a presentation? Here are a few reasons why you may want to think twice before sharing next time. What are you afraid of? When I first started facilitating...
5 Ways to Create Content that Connects
Ever wonder if the content you are posting is being read? And, do you find yourself curious if the content you are putting out there is not only being read, but also having an impact on your organization? In today's digital world, each of us probably receives hundreds...
This Is How To Use Instagram Stories To Your Advantage
Since its launch back in 2016, Instagram Stories has been nothing but a success in helping brands to connect to millions of users all over the globe. Stories provide an effortless way to encourage user engagement through a fun and innovative way. To put it simply, an...
National Institute for Social Media Partners with Logic Institute to Offer Social Media Strategists (SMS) Certification Preparation
Social media is a communications channel that we use on a daily basis for personal and professional connections. Knowing how to utilize this channel has become a skill that, when done well, contributes to the growth of businesses all around the world. The...
Always Educating
If you’re an internal or external social media professional (i.e., full- or part-time employee vs. consultant, speaker, etc.), you’re an educator as much as you are a marketer – or at least you should be. One of the core learning objectives in each of the six NISM...