NISM Blog
Recruiting Top Candidates Using Social Media
What does it take for a job post to grab one’s attention? When it comes to recruiting for your company, where are you finding qualified applicants? It seems as if so many companies are struggling to find long-term, qualified, and reliable candidates. Everyone wants to...
Getting Inspired by Social Listening
“Even when you love social listening, you find those moments where you are tired or and want to take pause, or you feel like it can be the task that you put off for another day. And one that never comes unless it must, unfortunately. Social listening is really no...
Missing Something? Social Media Research Is an Integral Part of Your Campaign
In this ever-changing world and economy, coupled with the frantic pace of life, businesses want to see results… and quickly! Clients’ requests and deadlines seem to come in on an hourly basis. Social media and technology platforms continue to launch, grow, or fail at...
3 Effective Ways to Manage Multiple Clients
Congrats! You've landed multiple clients for your business. After the initial excitement wears off, the reality of what this actually means soon sets in. How will you manage this? What tools can available to help you feel less overwhelmed? I spent the first 10+ years...
5 Steps to Gaining C-Suite Approval for Social Media
A few years back, I was nearly through a 60-minute presentation on social media with a room full of directors from across the organization when one lone voice finally asked the question on everyone’s mind: What will all of this [social media focus and work] do for us?...
Reconnecting with Reviews – Why we need reviews in our online portfolio
Online reviews have become a part of everyday purchase decisions and social media interaction. Still, business owners and companies have a hard time with reviews. The potential pitfalls and not too obvious numbers of returns make it hard to see the benefits. Although...
3 Ways to Develop a Successful Holiday Marketing Campaign
Is it just me or did the holiday sales start even earlier this year? Many retailers offered "Black Friday Week" deals instead of "Black Friday" deals. Based on what I've read and heard from family and friends, these week-long deals made an impact. So, what makes a...
Got Baggage? Try Social Media to Resolve Your Customer Service Issues.
Last month, I returned from Germany and my bag did not. An experienced traveler, I wasn’t even worried. My bag has always made its way back home. But when it wasn’t delivered the next day as promised, I called the Delayed Baggage Department and learned that my bag was...
The Most Dangerous Word in Social Media
I ran a business page on Facebook called Brocade Certification, which supported the Brocade Certification Program. It was a place where I could engage with our candidates, keep them informed about the program, have some fun by posting challenges, and occasionally,...