NISM Blog
Impacts of Generative AI for Social Media Marketing
The integration of cutting-edge technologies is reshaping the way businesses engage with their audience. One of such transformative forces is Generative Artificial Intelligence (Generative AI), a technology that holds significant promise for social media marketing...
Social Media Job Descriptions, Salaries, and Consulting Trends
Photo by Karolina Grabowska When it comes to salaries in the social media (SM) realm, what is fair pay, and what is trending? I am Becca Adams, NISM Advisory Board Member and Social Media Director in the field of higher education. In the past, professionals who...
Meet and Greet: Joe Cannata
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Unfriending “Friends” on Facebook
On Nov. 17, 2010, Jimmy Kimmel went on his nightly talk show to declare a new national day – National Unfriend Day. The comedian explained that since so many of us have a ridiculous amount of Facebook friends, we should take some time to unfriend the ones we’re not...
5 Ways to be Kind on LinkedIn
November 13th, 2020 is “World Kindness Day,” a day dedicated to demonstrating kindness to others through large or very small acts. You can learn more about Kindness Day here. We don’t always think about kindness as a quality to bring to our professional lives, but we...
How Messenger Can Boost Your Business and Customer Relationships
When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company's mission to provide world-class...
5 Digital Marketing Trends to Target Gen Z
Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...