NISM Blog
Navigating the Festive Frenzy: The Art and Impact of Hashtag Holidays
Photo by cottonbro studio As we approach the holiday season, the digital landscape is abuzz with hashtag holidays, from Black Friday and Small Business Saturday to Ugly Sweater Day. While these unconventional celebrations offer a goldmine for marketing and engagement,...
5 AI Tools for Digital Marketing
Photo by cottonbro studio from Pexels You’ve had some time to consider whether artificial intelligence (AI) will take over your job. You've likely concluded that your job will be safe rather than AI taking over everything. Instead of focusing on the doom and terror of...
Social Media Marketing and SEO: A Winning Combination
Photo by Oleksandr P. Social media marketing to reach your target audience can be challenging for businesses seeking to expand their online presence. Many social media professionals desire an ideal “hack” to boost their company’s online presence, reach a particular...
How to Write Engaging Blog Posts on Social Media
If you are in the business of online sales, ecommerce, or content marketing, you probably know the value of engaging content, especially on social media, where people spend a lot of time browsing. After all, content is king. Your blog or website is one of the most...
5 Things to Consider When Choosing If a Chatbot Is Right for Your Organization
We don’t have to go very far into the virtual world in order to find ourselves interacting with some kind of chat automation tool. Chat apps subscribers continue to climb higher than social media app subscribers and with that there’s a surge in the need for brands to...
Meet and Greet: Karly Hall
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Managing Your Mental Health While Working in Social Media
There’s no denying social media marketing is an essential tool for businesses today. While family and friends may oversimplify the workload as just a matter of thinking up witty captions and posting pleasing photos, anyone who has strategically managed social media...
Actionable Metrics
A large part of using and managing social media is the use of metrics. Organizations use metrics as a way to track their KPIs, or for celebration when they hit a particular milestone, like 1,000,000 followers. A good social media strategist knows that there are...
Lessons Learned: To bot or not to bot?
It’s been just over 2 1/2 months since we launched a chatbot on our institutional website. Now I’m not here to sell you on whether or not a chatbot is right for you and your business or institution - that’s an answer that can only be found within your own goals &...