NISM Blog
Learning from the Unexpected: Lessons from the CrowdStrike Outage
Flight cancellations. Hospital surgeries put on hold. Workers unable to do their daily tasks. Chances are high that your Windows device or the device of a business you frequent, were one of the 8.5 million affected by the CrowdStrike IT global outage. In today’s...
What Is More Powerful? Organic Or Paid Search To Grow Your Brand?
Photo by Firmbee.com One of the hardest challenges for a marketer is figuring out what steps to take to start building a brand. Overseeing a business’ reach and growth can be intimidating to anyone. Should you focus on specific keywords on your site, or should you pay...
Trends in Social Media Research and Analytics
Photo by Karolina Kaboompics A 2023 poll of business leaders found that over 90% of them believe their company's success will depend on a strong business strategy informed by using social media data and insights effectively. Gaining those insights is critical for...
7 Great Tips for Writing Content That Boosts Sales
Image source: Unsplash We already know that content writing is the cornerstone of your digital presence and brand image. Writing quality content equals creating a reputable image among your target audience members who are your potential customers. This is because the...
Where Selfies and Sales Intersect
Photo by Sound On from Pexels If someone told you 20 years ago that you could make bucket loads of money and influence sales trends simply by taking a picture of yourself, would you have believed them? While the idea of taking a “selfie” or a self-portrait is a...
Celebrating Online Learning
These days, it’s nearly impossible to find an individual who never has sat down to watch an educational video or take a course online. From training videos for new employees to motivational Ted Talks, our access to information is limitless, thanks to digital learning....
How Live Streaming Contributes to Your Sales
Image credit: Pexels Live videos have become a massive trend in online retail. There are a few reasons behind this curious development. First, social media facilitates broadcasting in technical terms: it’s never been so simple to go live! Second, brands want to engage...
Valuable Social Media Tips for the PR Team
Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach. Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...
Significant Social Media Updates: Summer ’21
Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform updates, so we’ve rounded up the most notable and significant changes by...