NISM Blog
Artificial Authors: The Role of AI in Creativity
Photo by Solen Feyissa Writers, teachers, and marketers have been following the evolution of creative AI closely. In writing groups, you’ll hear that it’s producing poor quality content and yet still limiting or eliminating writing jobs. In education, the AI...
Double Your Clicks: Transform Your Social Media Ads with A/B Testing
Photo by: Maksim Goncharenok Are you aware that A/B testing your social media ads can save you both time and money while increasing your marketing campaign’s effectiveness? What is A/B Testing? When running A/B tests for your marketing campaign, you essentially use...
Decoding Demographics: How Different Generations Engage With Podcast Ads
Photo by CoWomen In the ever-evolving world of digital marketing, podcasts have emerged as a powerful platform to reach targeted audiences. Unlike traditional radio advertisements, podcast ads benefit from a more intimate format, fostering a sense of connection...
Social Media Career Trajectories in 2022
Are you pondering a career in social media? One of the first things to consider is whether you are interested in a creative position or something more analytical and data-driven. The average workday between the two is liable to be a wildly different experience....
Why Packaging Needs to be Social Media Ready
Our mode of communication has become modernized because of technology. Most people spend the majority of their time monitoring their mobile phones and engaging in social media. Instagram, Facebook, and WhatsApp are some of the popular social media platforms. It shows...
Social Media Marketing Tips for Introverts
Image Source: Unsplash As an introvert, social media marketing is full of potential minefields and awkward interactions. You don’t have to talk to anyone in person if you’re not on video, but you do have to expend a lot of energy to schedule and maintain pretty...
7 Great Tips for Writing Content That Boosts Sales
Image source: Unsplash We already know that content writing is the cornerstone of your digital presence and brand image. Writing quality content equals creating a reputable image among your target audience members who are your potential customers. This is because the...
Where Selfies and Sales Intersect
Photo by Sound On from Pexels If someone told you 20 years ago that you could make bucket loads of money and influence sales trends simply by taking a picture of yourself, would you have believed them? While the idea of taking a “selfie” or a self-portrait is a...
Celebrating Online Learning
These days, it’s nearly impossible to find an individual who never has sat down to watch an educational video or take a course online. From training videos for new employees to motivational Ted Talks, our access to information is limitless, thanks to digital learning....