NISM Blog
Social Media Management on a Shoestring Budget: Top 3 Skills for Success
In today's digital age, social media has become a powerful tool for businesses to connect with their audience and grow their brand. Hopefully, that goes without saying. However, managing a successful social media presence can be challenging, mainly when you need more...
10 Creative Ways To Use Video Marketing In Your Business
In today's digital landscape, video marketing has become a critical tool for organizations. It's an efficient approach to engage your audience, advertise your products or services, and build your brand. This post will look at ten innovative ways to employ video...
5 Ways to Optimize Your Social Media Network With an API
Social media has helped companies improve their brand presence from the start. It’s a great way to connect with your audience and humanize your business. Like other aspects about business, however, you can’t just set and forget your social media strategy. Instead, you...
Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live
Solving challenges and finding good solutions is part of my everyday work as a coach and consultant. How many challenges the new situation in a pandemic would bring I did not anticipate. With a positive shift in perspective however, these challenges became...
How to Write Engaging Blog Posts on Social Media
If you are in the business of online sales, ecommerce, or content marketing, you probably know the value of engaging content, especially on social media, where people spend a lot of time browsing. After all, content is king. Your blog or website is one of the most...
5 Things to Consider When Choosing If a Chatbot Is Right for Your Organization
We don’t have to go very far into the virtual world in order to find ourselves interacting with some kind of chat automation tool. Chat apps subscribers continue to climb higher than social media app subscribers and with that there’s a surge in the need for brands to...
Meet and Greet: Karly Hall
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Managing Your Mental Health While Working in Social Media
There’s no denying social media marketing is an essential tool for businesses today. While family and friends may oversimplify the workload as just a matter of thinking up witty captions and posting pleasing photos, anyone who has strategically managed social media...
Actionable Metrics
A large part of using and managing social media is the use of metrics. Organizations use metrics as a way to track their KPIs, or for celebration when they hit a particular milestone, like 1,000,000 followers. A good social media strategist knows that there are...