NISM Blog
Keeping Your Social Media Accounts Safe
Photo by Ron Lach In an era where likes, shares, and hashtags are part of our daily lexicon, social media platforms have become more than just a means of staying connected; they've become integral to our digital lives. But as we scroll through our feeds, commenting,...
Are Paid Influencers Right for Your Social Strategy?
Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand's products or services. Influencers can sway their...
Tips for Effective Project Management
Effective project management is the cornerstone of success in today's fast-paced business environment. It doesn't matter if you're overseeing an in-house team or working with freelance partners, it's essential to set clear deadlines, recognize when to outsource tasks,...
5 Ways to be Kind on LinkedIn
November 13th, 2020 is “World Kindness Day,” a day dedicated to demonstrating kindness to others through large or very small acts. You can learn more about Kindness Day here. We don’t always think about kindness as a quality to bring to our professional lives, but we...
How Messenger Can Boost Your Business and Customer Relationships
When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company's mission to provide world-class...
5 Digital Marketing Trends to Target Gen Z
Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
7 Things to Consider Before Collaborating with a Social Media Influencer
The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...