NISM Blog
When Should Breaking News Upset Your Brand’s Social Media Calendar?
Photo by MART PRODUCTION The ever-changing nature of news presents both challenges and opportunities for social media managers. By carefully considering the situation and your audience's needs, you can navigate these moments with grace and purpose. From gauging the...
Actionable Strategies to Help You Level Up Your Digital Marketing Approach
Photo by Ketut Subiyanto While coming up with a great idea and turning it into a new business can be exciting, marketing it successfully is another story entirely. Digital marketing can be an intimidating undertaking, especially for new business owners who aren’t...
Content Marketing Planning & Strategy Guidelines
Photo by LinkedIn Sales Solutions According to the Content Marketing Institute, 73% of B2B marketing professionals and 70% of B2C marketing professionals integrate content marketing planning and strategy into their overall efforts. Marketers often describe content...
7 Great Tips for Writing Content That Boosts Sales
Image source: Unsplash We already know that content writing is the cornerstone of your digital presence and brand image. Writing quality content equals creating a reputable image among your target audience members who are your potential customers. This is because the...
Where Selfies and Sales Intersect
Photo by Sound On from Pexels If someone told you 20 years ago that you could make bucket loads of money and influence sales trends simply by taking a picture of yourself, would you have believed them? While the idea of taking a “selfie” or a self-portrait is a...
Celebrating Online Learning
These days, it’s nearly impossible to find an individual who never has sat down to watch an educational video or take a course online. From training videos for new employees to motivational Ted Talks, our access to information is limitless, thanks to digital learning....
How Live Streaming Contributes to Your Sales
Image credit: Pexels Live videos have become a massive trend in online retail. There are a few reasons behind this curious development. First, social media facilitates broadcasting in technical terms: it’s never been so simple to go live! Second, brands want to engage...
Valuable Social Media Tips for the PR Team
Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach. Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...
Significant Social Media Updates: Summer ’21
Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform updates, so we’ve rounded up the most notable and significant changes by...