NISM Blog
IN Food Marketing & Design Joins the List of SMS Certified Agencies
The National Institute for Social Media is proud to announce that IN Food Marketing & Design has earned the NISM Certification Agency Badge. Agency certification signifies a commitment to the professional development, education, and certification of its employees....
Liven up Your Holiday Social Media Posts
Photo by Felipe Santana Holiday posts are everywhere on social media, and often we ignore them. Meant as a way to bring us together outside of the usual grind, holiday messages can seem dull and generic in comparison to other posts. Yet, there is a way to enliven what...
The Share Effect: Revisiting Strategies to Grow Your Audience Through Sharable Content
Photo by Alexander Suhorucov Have you ever really thought about why creating content that others want to engage with and share with their audience is so desirable? Sometimes we get so focused on the terminology and the measurement, we don’t think enough about why it...
Valuable Social Media Tips for the PR Team
Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach. Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...
Significant Social Media Updates: Summer ’21
Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform updates, so we’ve rounded up the most notable and significant changes by...
Creating a Fun, Beneficial Internship Program in Higher Education
In the world of higher education, there will come a day that you have to take on an intern. Typically, we charge interns with tasks like scheduling posts, creating keyword lists, sizing photos, or other research. Often, these entry-level tasks and assignments do not...
Three Ways to Create a Connection with Your Creative Team
Being a Jack or Jackie of all trades is something that comes naturally to a social media professional. Our daily tasks could include creating posts, editing videos, and composing graphics. Some of us are lucky enough to be able to collaborate with a creative team....
Using Story Mapping to Improve Audience Experiences
Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Meet and Greet: Magdalena Schürmann
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...