NISM Blog
Finding Review Sites That Actually Improve Your Business’s Reputation
Photo by Towfiqu barbhuiya Today, creating a successful business requires more than just high-value products and services. Considering the accessibility of information online, having a strong brand reputation is critical for standing out in a sea of competitors. A big...
Digital Marketer’s Survival Guide to Avoid Falling Prey to Black Hat Marketing
Imagine you’re walking down a busy street in Brooklyn, New York, on a busy and rainy morning. As you walk to your social media marketing job, you bump into someone tall who is wearing an oversized black hat, paired with a long trench coat. They don’t know your...
The Importance of Your Organization’s Mission, Vision, and Values
Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...
Utilizing Social Media Marketing for Your Real Estate Business
Effective marketing has always been one of the key challenges for any real estate business. Yet, it’s undeniably an essential component to success. Fortunately, the rise of the digital landscape has provided realty businesses with some great tools here. Chief among...
Meet and Greet: Chris Strub
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Instagram Reels: Trendy and Targeted!
Last month, we broke down why Instagram Reels are so successful for reach and how to get started making them. If you haven’t read that blog post, we suggest you start there! Now, we’re diving into the fun side of IG Reels. From finding inspiration, to hopping on...
Social Media Storytelling for Business
Anyone in the social media industry will tell you that social media marketing can be quite simple: people want to see people on social media. And this is true, but it also needs to be done effectively. Oftentimes many accounts’ marketing campaigns can fail because...
Not Following the Crowd on Social Media
Every time we wake up and turn on the news there is a new must-have social media app. TikTok, Snapchat, LinkedIn, Instagram. Which one should you be on for your business or personal brand? Before you create a username for every social media platform out there, read...
Making In-the-Moment Content STICK
Summertime, upcoming events, and an increase in outings mean one thing: more in-the-moment content for your social media pages! Content is everywhere so take advantage of these longer days, brighter colors, and warmer weather; this is what your audience wants to see!...