NISM Blog
The Calm Cure: A Prescription for Well-Being in the Age of Online Political Turmoil
Photo by Andrea Piacquadio As social media professionals, we're on the front lines of the digital battlefield. We're constantly bombarded with negativity, from angry trolls to heated political debates. Topics that might not have been the subject of heated political...
Meet and Greet: Natalie Droeske
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Add Social Media Continuity Planning To Your 2024 To-Do List
Photo by cottonbro studio Imagine a favorite brand that you follow suddenly changes everything about their social media marketing. Emojis are dropped, accessibility is not a priority, hashtags suddenly have commas, and the brand look and feel have transformed. Is this...
Valuable Social Media Tips for the PR Team
Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach. Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...
Significant Social Media Updates: Summer ’21
Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform updates, so we’ve rounded up the most notable and significant changes by...
Creating a Fun, Beneficial Internship Program in Higher Education
In the world of higher education, there will come a day that you have to take on an intern. Typically, we charge interns with tasks like scheduling posts, creating keyword lists, sizing photos, or other research. Often, these entry-level tasks and assignments do not...
Three Ways to Create a Connection with Your Creative Team
Being a Jack or Jackie of all trades is something that comes naturally to a social media professional. Our daily tasks could include creating posts, editing videos, and composing graphics. Some of us are lucky enough to be able to collaborate with a creative team....
Using Story Mapping to Improve Audience Experiences
Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Meet and Greet: Magdalena Schürmann
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...