NISM Blog
Is YouTube Shorts the Long-Game Winner?
Over the past few years, short-form videos are in and longer content is out. Due in large part to the growth of TikTok, social media users have grown accustomed to videos that are sixty seconds or less. In July of 2021, YouTube launched their own version of this with...
Navigating the Storm: Tips for Social Media Managers to Manage Election-Related Stress
It’s safe to say that the fourth presidential election season with social media as part of the campaign strategy is the most contentious yet. From AI-generated content to the changes made on X after Elon Musk’s purchase of the platform to talk of political influence...
5 Reasons To Recruit A Social Media Manager For Your Business
Regardless of what you may have thought before, social media marketing is more important than ever. People underestimate the importance of social media management and social media today since they believe they can live without it, only to find out later that they...
Sunsetting a Social Media Account
For many organizations and brands the decision to start a social media channel is a deliberate decision with conversations, strategy, and a roll-out. What are the considerations and deliberations when you decide to close a social media account, effectively retiring,...
How to Set Your Social Advertising Budget
When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...
Be Real about Social Media Strategist FOMO
Social media, digital marketing, and the strategies that we put in place for our brands, organizations, products, and communities are subject to change. This change can be data informed, tied to social media functionality changes, or audience focused pivots. So much...
Make the Most of ‘National Day of’ Content
On this day (8.30.22) it is National Beach Day, National Grief Awareness Day, and National Toasted Marshmallow Day. In addition, August is National Dog Month, Black Business Month, International Peace Month and about twenty other things. Wow! Who knew there were so...
Strengthening Your Social Media Presence with Infographics
When it comes to social media, visual content and bite-sized information are quickly becoming the preferred method for customers and users alike. In today’s fast-paced, quick-scrolling world, your company's information needs to stand out in any way it can, especially...
Social Listening for Strategic Planning
“In the absence of social listening, strategic planning is under-informed or uninformed, and this can be costly for an organization’s time and resources.” Strategic planning is an essential cornerstone of social media strategy and connects an organization’s social...