NISM Blog
It’s No Magic Trick, It’s Just Your Effective Action Plan!
Photo by Tima Miroshnichenko In today’s day and age, social media marketers can find themselves buried under what seems to be piles upon piles of never-ending work. Keeping up with the demands of publishing content for your own business or company can be incredibly...
Top Social Media Jobs in Today’s Job Market
Image source It's no surprise that jobs in social media are becoming more and more common in companies of all sizes. From well-known companies like Delta Airlines to your favorite smaller, family-owned restaurants in your hometown, you'll need a social media presence...
Time To Turn From X In A Crisis? Maybe.
X has been a historical landing place for breaking news or quick updates for brands and news media. But as public trust in X as a platform continues to erode and millions of users are projected to leave the platform, what does this shift mean for your brand’s crisis...
Crash Blossoms: The Risk of Headline Ambiguity
Photo by Yan Krukau If you heard someone talking about crash blossom, you may assume it’s a new band. Or perhaps the latest in organic gardening? Or maybe you’re like me and wouldn’t even have a guess, so you’d just look it up! Here’s what you’d learn: A crash...
Social Media Marketing In An Election Year: 6 Things To Plan For
Photo by Element5 Digital As the primaries tick by and we edge closer to the 2024 general election, social media marketers are bracing for an unprecedented year. The use of AI, heightened emotions, and evolving platform landscapes will test our abilities to evolve...
Social Media Showdown: A Customer-Restaurant Dispute Goes Viral
Photo by Muhammed Furkan Biroğul In the age of social media, every interaction can become a pivotal moment in shaping a business's reputation. The recent experience of New York resident Trevor Chauvin-DeCaro serves as a stark reminder of how mishandling customer...
A Case Study on Brand Visibility and Lead Generation
Photo by Gustavo Fring Case studies provide a unique opportunity to move beyond theory and delve into real-world strategies. Today, we're exploring a case study focused on brand visibility and lead generation. Before we dive into the specifics, let's clarify these...
Mastering Social Media Project Management
Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...
Try This Simple Activity to Boost Your LinkedIn Profile With Keywords
Photo by LinkedIn Sales Navigator You have checked off all the boxes and added content to your LinkedIn profile, but is it bringing you the desired results? If the answer is “no” it might be because you aren’t speaking the same...