NISM Blog
Decoding Demographics: How Different Generations Engage With Podcast Ads
Photo by CoWomen In the ever-evolving world of digital marketing, podcasts have emerged as a powerful platform to reach targeted audiences. Unlike traditional radio advertisements, podcast ads benefit from a more intimate format, fostering a sense of connection...
Learning from the Unexpected: Lessons from the CrowdStrike Outage
Flight cancellations. Hospital surgeries put on hold. Workers unable to do their daily tasks. Chances are high that your Windows device or the device of a business you frequent, were one of the 8.5 million affected by the CrowdStrike IT global outage. In today’s...
What Is More Powerful? Organic Or Paid Search To Grow Your Brand?
Photo by Firmbee.com One of the hardest challenges for a marketer is figuring out what steps to take to start building a brand. Overseeing a business’ reach and growth can be intimidating to anyone. Should you focus on specific keywords on your site, or should you pay...
How to Use Hashtags on LinkedIn to Grow Your Brand
While hashtag usage has long been encouraged on Twitter and Instagram as a way for users to engage with their networks, LinkedIn only started allowing clickable hashtags in 2016. The initial key is to identify your specialty and conduct research on the hashtags that...
Conference Content: To Sponsor or Not to Sponsor?
If you’re knee-deep in planning your entrance into the conference circuit (check out THIS blog if you’re just wading in), this question has surely popped up: Will you sponsor? And it’s an important one to consider! We’re weighing the pros and cons with you here when...
Leads on Social Media: How to Attract and Convert Your Audience
In today's fast-paced and digitally-driven world, social media has become a powerful tool for businesses. It can be used to drive leads and connect with potential customers. With millions of users across various platforms, social media channels offer businesses the...
Health Sector Social Media Marketing Tips
While the average person might not think of the healthcare industry as a business, that’s exactly what it is. It’s the most popular industry in the country, meaning there are more hospitals, private practices, and specialists than ever. If you work in the industry,...
Conference Content: How to Plan & Perform
What are social media strategists best at? A lot of things, definitely! One of the strongest? Planning! Whether virtual or in-person, conferences are the place to form genuine, quality connections with like-minded professionals. They allow you to learn from...
Can AI Tools Create Good Blog Content: A Case-Study
AI is here and definitely making an impact in businesses today. We may not even realize we have been using forms of AI for years. Ever heard of Grammarly? That tool has been helping people double check their grammar for years now. And what about chatbots. These AI...