NISM Blog
Actionable Strategies to Help You Level Up Your Digital Marketing Approach
Photo by Ketut Subiyanto While coming up with a great idea and turning it into a new business can be exciting, marketing it successfully is another story entirely. Digital marketing can be an intimidating undertaking, especially for new business owners who aren’t...
Content Marketing Planning & Strategy Guidelines
Photo by LinkedIn Sales Solutions According to the Content Marketing Institute, 73% of B2B marketing professionals and 70% of B2C marketing professionals integrate content marketing planning and strategy into their overall efforts. Marketers often describe content...
To Batchwork or Not to Batchwork
Photo by Volodymyr Hryshchenko Did I google if batchworking was one word or two? Yes. Am I ignoring what Google says? Also yes. This is because I believe the definition of batchworking means getting a bunch of work done in a batch of time, limiting distractions, and...
8 Tips to Nail Your HARO Pitch as an Expert Source
It’s no secret that media exposure is great for business. It increases your visibility and credibility, helps you reach new audiences, and drives traffic to your website. The good news is that today, getting some clout is easier than ever with services such as HARO,...
5 Easy Ways To Remove Audio From Your Video
There are several reasons for wanting to remove the audio from your video files. It could be an artistic choice made with the goal of enhancing a particular scene. Alternatively, it could be purely practical, like muting an aesthetic clip to remove your friends’...
5 Ways To Secure Your Company’s Social Media Accounts
As we enter the new year, it is time to start thinking about how to protect your business against the latest threats. A major part of doing so involves securing your social media channels against hackers and cybercriminals that can cause major havoc. The good news is...
Certificate vs. Certification: Is There a Difference?
The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is "Yes", but let's take a closer look at a certificate vs....
An Expert’s Guide to Executing a Winning B2B SEO Strategy
Whether it's SEO, content marketing, or social media, each digital marketing strategy should be tailored to fit its target audience. However, when considering how to execute the right approach to gaining brand awareness and organic search engine rankings, it's...
3 Ways To Create More Authentic and Meaningful Social Media Posts
It’s difficult to imagine a business without a solid social media strategy. Social media is such an important part of the digital marketing sector that some companies rely on it far more than traditional advertising methods. However, it’s not enough to put together a...