NISM Blog
Mastering Social Media Ad Campaigns
We saw an explosion of social media growth over the last decade, but that is now slowing down. Getting organic growth or hoping that people run across your page has become challenging. Since we are entering the paid social media advertising era, it is time to adjust...
Keep Epic Conversation Alive on Instagram
Photo by Marie-Michèle Bouchard Instagram has proved strong since its conception in terms of community engagement. Not only is the app beneficial to your average user, who explores new profiles through various hashtags and tagged content, but it is also very valuable...
Show Off Your Social Media Success with Memorable Reports
Photo By: Carlos Muza Content creation is the aspect of social media marketing that the whole world sees. It is how you depict and show off your brand’s identity. While everything might seem excellent and flourishing on the outside, we do not honestly know the success...
3 Essential Mobile Apps For Social Media Marketing
Navigating social media can be a complicated task. It's time-consuming, complex, and easy to get wrong. Too often, brands misunderstand the power of social media, leading to unpredictable and costly mistakes. They may under-utilize their platforms or overextend their...
A Checklist for Sharing Your Professional Certifications
Photo by Thirdman There’s no fancy title needed for this blog post. We all know that keeping track of your digital presence can be tricky, so this post is a clear and simple checklist to make sure you’ve shared your hard-earned credentials (consistently) everywhere...
Why You Are Not Reaching Your Goals
Photo By: Ronnie Overgoor No matter what industry you are a part of, to be successful you must be setting goals and achieving them. So why is it that nearly 90% of businesses fail to meet their strategic goals? With a large emphasis put on these goals at the beginning...
Digital History: How to Align Your Past Experience with Your New Industry
Photo by Resume Genius Have you ever known someone who went from being a staff accountant to a manager in a manufacturing environment? Or a restaurant shift lead to a veterinary assistant? How do people make that leap with confidence and how do they convince employers...
Meet and Greet: Amy Peiffer, SMS
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
When Should Breaking News Upset Your Brand’s Social Media Calendar?
Photo by MART PRODUCTION The ever-changing nature of news presents both challenges and opportunities for social media managers. By carefully considering the situation and your audience's needs, you can navigate these moments with grace and purpose. From gauging the...